Brands don’t need smaller logos, they need bigger identity systems that work hard across every touchpoint. When your identity does the heavy lifting, your logo doesn’t have to.

With a rise in private label competitors and growing consumer desire for food that feels both better-for-you and enjoyable, Frylight faced a critical challenge.

At our latest Insights Series event, we explored the enduring appeal of luxury, the three pillars that define it and the inbuilt tensions within each that brands must navigate to stay relevant and grow.

Pharmacy2U, the UK’s leading digital pharmacy, unveils a new brand identity as it evolves into a complete digital healthcare platform.

In a recent article with WARC, we discuss the importance of designing brand identity systems with meaning and symbolism at their core to enhance effectiveness and memorability in today's fragmented marketing landscape.

Luscombe, a pioneer in the premium soft drink category, unveils a bold new brand identity and packaging redesign to mark its 50th anniversary and signal its next chapter of growth.

Alpen unveils a bold new brand identity and recipe, revitalising muesli with a modern design and 30% more fruit for a wholesome breakfast experience.

Get to The Point of the effect of money on the branding space.

With over 300 years of expertise in master blending, Twinings is strengthening its position as a leading wellbeing drinks brand.

Get to The Point of the branding glow up that's taking over the functional wellness space.

Molson’s Symbolic Hexagon Takes Center Stage in Masterbrand Makeover.

mio, a Kraft Heinz brand, partners with BrandOpus to unveil brand refresh.

Get to the point of the power of places to trigger associations for brands, if they steer the right path between culture and cliché.

As part of our wider growth plan, BrandOpus are delighted to start 2024 with the announcement of a variety of new hires across the agency.

Thoughts on the Lyle's Golden Syrup Redesign.

London Essence Co. Rebrand

Get to The Point of connected and meaningful brands and why they’re so important in our increasingly fragmented world.

Get to The Point of nostalgia and why it means more than just the same old, same old.

Jell-O rebrands for the first time in 10 years.

Get to The Point of brand meaning. Why is it so important in today’s world of fragmented media and minds?

A view from John Matthews on the NoLo market

An interview between BrandOpus and Molson Coors

Get to The Point of NoLo and how it no longer means FOMO for today’s sober-curious drinker.

A View From Paul Taylor

Get to The Point with our monthly take on the hottest topics. This time, we explore the much-anticipated FIFA World Cup and what it means for culture, consumers and brands alike.

Get to The Point with our monthly take on the hottest topics. This time, we explore what NFTs mean for culture, consumers and brands.

BrandOpus New Business Director, Frankie Guzi, has grabbed the mic for our latest IMO feature. Frankie's weighing in on the euphoric wave hitting the functional beverage space. Here’s how brands can create a buzz and connect.

Pentawards have announced the winners of their 2021 Awards, the world's leading and most prestigious competition for packaging design. We're excited to announce that we have been awarded Bronze for redesign of Miller Genuine Draft (MGD).

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