Be A Tastemaker. London Essence Co. rebrands.
The London Essence Co. are creators of luxurious mixers and premium adult soft drinks with the purest flavours derived from quality ingredients. They partnered with BrandOpus, a global branding agency, to develop a refreshed brand that will be rolling-out across London Essence throughout the year, starting with a new pack design and a 250ml can format for its range of Crafted Sodas.
The refreshed look and feel aims to integrate The London Essence Co. as a ‘Tastemaker’, capturing the boldness and diversity of the city which bears its name, and recognising the brand’s heritage in supplying essences to luxury fragrance houses.
“With this re-brand, we wanted London Essence to act and behave as a Tastemaker would, with more ways to tell its story and drive desire. With the team at London Essence, we’ve relished the challenge of standing-out in the category and appealing to a new generation of discerning drinkers with a more connected, more intentional and confident expression of the brand.” explains Daniel Wegrzyn, Business Director at BrandOpus.
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