Never Standing Still

Never Standing Still

Trive is a next generation, multi-asset investment platform for people who want to go above and beyond.

In an ever-growing industry, with little to no differentiators, Trive brings complex and sophisticated global investment products to an easy-to-use platform. We worked with Trive to develop a new brand that aims to be disruptive whilst driving a story that would change the minds of the target audience to take their trading to the next level.

Leaning on the insight that other market players target novices or ex-traders, we based the brand narrative of ‘never standing still’ around the opportunity to develop, progress and evolve.

The new brand identity and visual system reinforce the design thread by elevating the symbolism of Mercury as the inspiration. As the God of Trade, he is the vision of perpetual motion reflected in the brand’s logo. The natural element mercury provided the metallic colour palette allowing the brand to come to life.

Mercury’s shapeshifting nature allowed us to create a dynamic and disruptive visual identity system, eschewing the current trend for flat design. Trive comes alive in three dimensions with the liquid mercury forming and re-forming to create the logo, icons and other shapes that act as a framing device for the entire brand.

“We are delighted to have partnered with BrandOpus to develop our brand identity. It reflects the visual ease of the new platform and seamless investment experience we aim to offer to investors. Trive's core values of innovation, people, simplicity, and integrity will be at the forefront of our branding, as we seek to become the next generation investment partner for all, helping to empower progression and enhance people's digital investments.”

Oner Ozcan, CMO