For over 50 years, Sara Lee have brought warmth to the hearts of families in Australia and New Zealand by producing delicious cheesecakes, crumbles and pies from quality and authentic ingredients.
As the second part of a portfolio-wide overhaul, we worked with them to bring three premium ranges together under a single look and feel, elevated the products above the core and better-for-you offerings and strengthened the masterbrand.
We removed ‘Café’, ‘Luxurious’ and ‘Deep Dish’ as sub-brand names and replaced them with just one: Deluxe.
