Working closely with the VA team, we fully reassessed the brand’s assets and the principles that underpin them.

A new creative platform that captures VA’s unique attitude will now drive the brand experience and creative expression – from social to above the line, on-board to Clubhouse, masterbrand to holidays.

We’ve reimagined the visual identity so that it’s not only about branding, but is equally about storytelling. As a result, we’ve comprehensively restaged the brand’s approach to image making and film.

In tandem, we’ve given the brand voice a reboot too. New principles will drive a fresh and appealing voice, full of colour, edge and creativity, designed to appeal to our switched-on audience.

We are also supporting teams through hands-on and remote training in the new principles, as well as troubleshooting and guiding through regular brand counsel with VA and agency practitioners.

Our role is to help Virgin Atlantic continue to punch above its weight as a brand. To grow its share of the progressive premium traveller market. To never forget that it is the original original.