A Mans Mark

A Man’s Mark

The attitudes towards male grooming have significantly evolved in recent years.

So, when the founder of SCRUB’D, was unable to find a premium, all-natural bar of soap for men, he decided to create his own. Our task was to craft a brand from the ground up. Capturing all the product’s wonderful qualities and benefits in a way that felt masculine and luxurious. To become an integral part of a discerning lifestyle.

Our mission for the brand was simple. To make men feel great in their skin and ready to make their mark in the world, by adding a little luxury into their everyday routines.

We crafted a bold, yet modern identity that mimics a stonemason’s signature – a symbol of the creator’s finest work. Marking the letters MH – a tribute to the founder, it evokes a sense of pride as it imprints a legacy.

Paired with a handcrafted typeface, the wordmark has been designed to feel as if it’s been chiselled out of stone.

An earthy and natural colour palette reflects the energising and organic ingredients, whilst a bespoke soap box structure has been crafted to feel both masculine and premium.

A mixture of bevelled embossing, texture and exceptional finishes elevates the brand to feel exclusive and small batch.