Maximise the Fun
A playful brand for a serious world. P!CKERS bursts through the bland with colour, energy and irreverence, offering a more joyful way to snack and share.
"As our long-term brand and pack design partner, BrandOpus were instrumental in the development of Global Pack Design Guidelines for the P!CKERS brand, allowing us to take a consistent approach to pack design across markets as diverse as North America, the UK and Europe and here in ANZ. The Guidelines were complex and required a great deal of attention to detail. The team were great to work with, taking a proactive approach with a can-do attitude."
Sam Buhler, Senior Brand Manager, Future Growth at McCain Foods Australia
Originally developed for the French market, P!CKERS is now a global innovation platform for McCain. The Australian team created Global Pack Design Guidelines to ensure consistency across diverse regions while allowing for local nuance.
The bold P!CKERS wordmark sits proud over a vibrant palette. Typography bounces with energy. Iconography is direct and expressive. Confetti patterns explode behind the product like it's the life of the party.
Every element is designed to flex. From portrait to landscape, single to dual facing, photography to styling, the system is robust yet playful. A global kit of parts that doesn't lose the fun.
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