Unleash the Glow
With a founder as vibrant as her product, OMGhee was ready to evolve from a cult favourite into a radiant, recognisable brand - one spoonful of joy at a time.
Working with the BrandOpus team was a critical next step in our brand journey. They really helped me to understand how my brand had become a kit of somewhat unrelated parts, meaning my marketing spend had to work twice as hard to achieve breakthrough and have any kind of impact. They strategically reimagined not only my brandmark and pack design, but also created a suite of other visual assets I can use across various marketing touchpoints. I’m thrilled with the result.
Lisa Ormenyessy, Founder at OMGhee
Since 1998, Gourmet Garden has brought the convenience of ready-to-use herbs and spices to Australian kitchens, but the brand’s visual expression had become dated, and there was an opportunity to optimise the communications hierarchy on-pack.
Freshness, shelf life, and value were core drivers. But the design was failing to cut through and communicate with clarity. We saw the opportunity to reimagine Gourmet Garden not just as convenient, but as a joyful cooking companion.
We introduced a kaleidoscopic graphic device to reflect the magic of mealtime creativity. Each variant features a unique layered pattern inspired by its ingredients. The system flexes across pack formats but always remains visually connected.
The result is expressive, vibrant and unmistakably Gourmet Garden. More standout on shelf. More navigation power. More flavour in every impression.
Bronze – Transform Awards 2024, Best Use of Packaging
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