It’s about the real moments that provide depth and discovery. In a world of fake news and uncertainty, there’s a growing need for genuineness. But after MGD established itself as one of the biggest US beer brands in the ’90s with its unique cold-filtered process, the beer cooler staple lost sight of what it stood for.
We brought back realness with a new identity that embraces a more authentic nothing-to-hide brand aesthetic. A celebration of the people that forge their own path.