McCain Lil Pizzas are as delicious and fun-filled as they are convenient
On a mission to broaden their appeal to a wider audience, McCain needed to move beyond speaking to just product features and benefits to appeal more emotionally.
We were tasked with giving McCain Lil Pizzas a clear reason for being different to their Pizza Slices sister product. Setting out to bring joy and fun to snack and mealtimes, we injected life back into the design.
