Flavour in Full Bloom
With a bold new look and a burst of joyful expression, Gourmet Garden now brings more than just convenience to the kitchen - it brings inspiration to every squeeze.
BrandOpus were able to transform our brief and consumer insights into a vibrant, eye-catching design with a clear communication hierarchy and linkage to Gourmet Garden’s brand heritage. It’s been a pleasure working with BrandOpus across various different design projects within our branded portfolio. I love their ability to translate insights and brand strategy into designs that stand out on shelf and communicate benefits to our consumers.
Megan Brabant, Sales & Marketing Director at McCormick Australia
Since 1998, Gourmet Garden has brought the convenience of ready-to-use herbs and spices to Australian kitchens, but the brand’s visual expression had become dated, and there was an opportunity to optimise the communications hierarchy on-pack.
Freshness, shelf life, and value were core drivers. But the design was failing to cut through and communicate with clarity. We saw the opportunity to reimagine Gourmet Garden not just as convenient, but as a joyful cooking companion.
We introduced a kaleidoscopic graphic device to reflect the magic of mealtime creativity. Each variant features a unique layered pattern inspired by its ingredients. The system flexes across pack formats but always remains visually connected.
The result is expressive, vibrant and unmistakably Gourmet Garden. More standout on shelf. More navigation power. More flavour in every impression.
Bronze – Transform Awards 2024, Best Use of Packaging
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