Joy That Zings
Aeroplane Jelly has brought joy to Aussie families since 1927. With Aeroplane Sourz, we launched the brand into the sour space with a visual and sensory twist.
"The Aeroplane brand holds a special place in the hearts and minds of many Australians, young and old. BrandOpus have been able to carefully evolve Bertie and his banner, bringing a modernity without losing what makes him distinctive in the first place. This is just the start of more fun things to come as we prepare for Aeroplane Jelly’s 100th birthday in 2027."
Megan Brabant, Director of Consumer Sales & Marketing at Aeroplane
Partnering with McCormick Foods, we embraced the anarchic codes of sour confectionery. Bertie took to the stars, traversing a world of planets, rockets and chaos. A pack as imaginative and surprising as the flavours within.
The evolution modernised the brand without losing what made it beloved. It kept Bertie’s charm and gave him new energy.
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