Get to The Point of NoLo and how it no longer means FOMO for today’s sober-curious drinker.
Sober Curious (adj.)
- Those actively seeking or considering the benefits of an alcohol-free lifestyle.
“The sober curious are questioning the role alcohol plays in their lives, and in doing so, are looking for a more positive, mindful relationship with drinking.”
NoLo’s a Big Deal
No surprise there. How big? Here are some key stats: