ABUNDANCE WINS FOR PAC 'BEST IN CLASS'

PAC have announced the winners of its 2022 Global Awards at the virtual PAC Global ONEOF100 Summit and Winners Ceremony today. We're thrilled to share that our work for Abundance in Australia has been awarded 'Best In Class'. The PAC Global Awards is renowned for recognising and celebrating the craft of package brand design and innovation across the world.

We were tasked with creating a new frozen meal brand from scratch that could broaden the appeal of the freezer aisle and redefine the better-for-you space.

Switching up the narrative to elevate the brand (and aisle) beyond just product, the new work laddered up to a higher order meaning of enjoying a life of plenty and promoting colourful, bountiful living.

Alongside an upbeat colour palette and vibrant photography style, in built symbolism captured the brand's bold and energetic personality, setting a new standard for the frozen-ready meals category.

Well done to our talented team and partner Abundance!