Home
We Are A Global Branding Agency
We Make Brands Magnetic
Featured Work
{il, CEO."
},
"Client": {
"Text": "Ponzi Vineyards "
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4mkscmcv09bvh1csf69bq9h5wp",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5410909Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "41rh5jq97kj0p6a5yqtypc59cb",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5441288Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Ponzi_Brand World 2.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}quot;Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4nv9cr19kerncx264g8d17grwj",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.4848443Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/progressive_redirect/playback/752588232/rendition/1080p/file.mp4?loc=external&signature=ca0747111e29bd2338284b901dd615e50911c38f383232a77008ebccb5dbe133"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "HeadVideo"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "449c7v84dvf9fvf5b6tj0r7hdk",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Ponzi Vineyards",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.4866905Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "431fkk249bmapr1303t4h2r4ct",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "Encapsulating Earthy Artistry ",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.4891999Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "Encapsulating Earthy Artistry "
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Ponzi Vineyards"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4jm1kp6rsnbp50c92w2e11gg5e",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.4916139Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4c5q48rbnkxht184mees2k295g",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.4942663Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Ponzi_CaseStudy_B_Box_RightAligned_815x720.png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 2,
"Size": 50
}
},
{
"ContentItemId": "4sv6bb9zd0xer092c3m0p8js4w",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.4968368Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**The Ponzi story is one of real people, big dreams, and an unwavering commitment to making them happen.**\r\n\r\nFounders Nancy and Dick Ponzi were wine lovers, before winemakers. But when that love revealed the ethereal elegance and elusive personality of Pinot Noir from Burgundy, they decided to make it their life’s work to celebrate its purest, most unadulterated expression. That epiphany, back in 1968 – a time when Pinot Noir was scarcely available in North America – was the founding act of Ponzi Vineyards. The brand become a driving force behind the growth of Oregon wine recognition.\r\n"
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4zs2m0yd87fzm5j6et535fd6db",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image1 ",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.50042Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4n680sedhj1fq4dqthwyvbbxnj",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5032421Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Ponzi_Lineup.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "48vhr0kz7wn0mtq9yc9s3qtjxm",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5058316Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": null
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": false
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image1 "
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4g5n8x57b3zq4vjqkgn4txwg5n",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5102661Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "46y13ena2v58myzspqfxc542d4",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5130342Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Acquired by Groupe Bollinger in 2020, we were challenged with cementing Ponzi Vineyards as a leading pioneer of Oregonian wine.**\r\n\r\nThe new identity and visual system is centered around four expressive, earth-toned brushstrokes which root the brand in the Oregon landscape, whilst embracing earthy artistry. Key elements represented include the blue sky, fir forests, rolling mist, and the unique Laurelwood AVA.\r\n\r\nBeauty in simplicity, the ethos of Ponzi Vineyards, is revealed in these simple yet elegant colors. The layered brushstrokes also hint to the winery’s gravity flow process and the philosophy of working in tandem with nature. The hand-written wordmark is inspired by original founder, Dick Ponzi’s own signature, setting a more personal tone and connects to the people behind every bottle.\r\n"
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": false
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4wvpwg7gcb4kw45kk1w1sfkr5a",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5161793Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Ponzi_CaseStudy_Portrait_Box_755x970_v1.png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4djcxbkr18jds6y1bw81cf41nc",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5192183Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/progressive_redirect/playback/750311711/rendition/720p/file.mp4?loc=external&signature=012364698fc1a73a4d4ddbaf5297094aca6f2977b0e9974f245bac61145f78eb"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4msr3gw55gb41344hvpp4db7wn",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image3",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5208773Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4hpmavgyrax0eznpx7ygydavmp",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5241362Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Ponzi_Pinot Hero 2.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4x8wbeh9r427cstyp93z70rbm1",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5272454Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Ponzi_Elements Static.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4a6z5wz190ktwvv5mh7zkpwdmz",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5314356Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4w8b5ya7ze7bwrspesf4680f5s",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5346527Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Ponzi_CaseStudy_Portrait_Box_755x970_v2.png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 2,
"Size": 50
}
},
{
"ContentItemId": "4m1nsn9p65k05xcyqb937zzxmk",
"ContentItemVersionId": null,
"ContentType": "QuoteText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5377724Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"QuoteText": {
"QuoteText": {
"Text": "We sought to convey an energy and a joie-de-vivre that is at the core of Ponzi Vineyards. This new visual identity is a celebration of earthy artistry, simple elegance of our terroir and the greater Oregon elements that make this work possible. \r\n\r\nBrandOpus are true partners in the pursuit of meaningful identity. Working closely we found the balance to create an identity which ready’s Ponzi Vineyards for the future to come"
},
"Speaker": {
"Text": "Jean-Baptiste Rivail, CEO."
},
"Client": {
"Text": "Ponzi Vineyards "
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4mkscmcv09bvh1csf69bq9h5wp",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5410909Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "41rh5jq97kj0p6a5yqtypc59cb",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-26T14:55:07.5441288Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Ponzi_Brand World 2.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}
ENCAPSULATING EARTHY ARTISTRY
Ponzi Vineyards
{
"Work": {
"ThumbnailImage": {
"Paths": [
"work/Kum-and-Go-rebrand-06_thumbnail.jpg"
]
},
"Client": {
"Text": "Kum and Go"
},
"BannerImages": {
"Paths": [
"work/Kum-and-Go-rebrand-banner.jpg"
]
},
"NextProjectLink": {
"ContentItemIds": [
"4fqs89xcpamf60v11vx2wbpy4b"
]
},
"SecondBannerImage": {
"Paths": []
},
"CountryCode": {
"TaxonomyContentItemId": "42816smfp948qw0kjpg1pef8de",
"TermContentItemIds": [
"4722kvvvkdshk0073vssrpyyxb"
]
},
"IframeLink": {
"Text": "https://player.vimeo.com/external/609937496.hd.mp4?s=7182b8ee09601062f5a4ba940c038e82044a95af"
},
"HomeThumbIframeLink": {
"Text": "https://player.vimeo.com/external/609937636.sd.mp4?s=51376d916dfb93d00903d4506a6b06af5f315535"
},
"MetaDescription": {
"Text": "Following an overhauled fresh and flavorful menu, the 360-campaign and rebrand featured everything from humorous TV adverts to an irreverently playful brand world.\r\n"
}
},
"TitlePart": {
"Title": "A Fresh Perspective"
},
"AutoroutePart": {
"Path": "work/kum-and-go",
"SetHomepage": false,
"Disabled": false,
"RouteContainedItems": false,
"Absolute": false
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4gxjazpac8qaj3kybfqc4xkxn8",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Main Banner video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.6972753Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4rwpcrm5129q6z69qqta8psc5m",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.6996557Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/external/610834897.hd.mp4?s=f983086b69a18689b7022b67fabbbc8bb83a5c71&profile_id=175"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Main Banner video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "44x7j5k7fx9kh2zramd5br99x1",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Title",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7014504Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4jb3xv3hpcxr24mw28y2gbj752",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "A Fresh Perspective",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7037933Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "A Fresh Perspective"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Title"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4x49p7ng9yq6nv10h2mr8pywwx",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7062466Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "47avwbxbm28cx77jk1h2srk34q",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7086596Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Kum & Go is the warm and welcoming hotspot for gas, groceries and for communities to connect.**\r\n\r\nFounded in the late 1950s’, the cult convenience retail chain has grown to operate 400 stores in over 11 US states. They’ve always prided themselves on giving customers the choices they deserve and desire, so when convenience food preferences evolved to be fresher & tastier, they were quick to adapt.\r\n\r\nTo coincide with an overhauled fresh & flavorful menu, [Kum & Go](https://www.kumandgo.com/) came to us to ensure the brand matched their modern approach to food. And the result wasn’t your average revamp, it was a complete 360-degree campaign and rebrand that included everything from humorous TV adverts to an irreverently playful brand world."
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4pfefqpbh9xd0013rqm6yvr5d9",
"ContentItemVersionId": null,
"ContentType": "FloatingImage",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7115319Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"FloatingImage": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-illustration-design-stickers.png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4s92gak7vc795ww7h80z0pzjxk",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7143493Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4xkx6bwev2fzgv17w0z4jmng5a",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7176071Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-03.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "40mh3ym3ge8f2x01d7vvwzhgn9",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7209411Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "41wmeq362e7aj4ea3s5egdd249",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7238537Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-04.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4k6917wkk5gwpvs31zrfs0q3dv",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7269922Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "We began by defining a brand narrative of ‘empowered choices’. Leaning into the brand’s logo – the ellipse and connecting Kum & Go line – we built an upbeat and energetic world of patterns and playful illustrations. Meet “The Ampersandersons” – a collection of characters crafted to echo the chain’s joyful spirit. We retained Kum & Go’s iconic red and white brand colors and added a warm yellow, complemented by a secondary palette of uplifting orange, green, and blue, evoking a sense of vibrancy.\r\n\r\nPunchy and bold, Gopher type delivers a personable and spunky tone of voice across all activations. A sharp, clean, and confident photography style draws out the mouth-watering flavor and quality of real ingredients. Finally, we retained the ampersand within the logo and reimagined it across the wider brand world as a recognizable signature & equity.\r\n\r\n**To build awareness of the new food offering and bring the design to life, we created a 360-degree campaign across TV, online, social media, radio and in-store channels.**\r\n\r\nGoing by the name of “So Delicious It’s Distracting”, the tongue-and-cheek campaign plays on the idea that once you’ve tried the new Kum & Go menu, the delicious flavors will drive you to distraction with hilarious consequences.\r\n\r\nThe executions flex across various channels and moments in the customer journey to nuance the messaging and photography in a way that entices people into their nearest Kum & Go, whether it be from the local college football stadium or scrolling on social."
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4f1nhf361837dtqzy8a00nxrmw",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7306Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "479amev71yk2r4r86x4cywr5d6",
"ContentItemVersionId": null,
"ContentType": "VideoWithControls",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7335312Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"VideoWithControls": {
"VideoURL": {
"Text": "https://player.vimeo.com/video/610837267?h=aa3ab9c186"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4b1qjckw4d7sp2jgkbt55v9jdg",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7364688Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4mj6m5f0n7w444ndrtn85v40xs",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7397765Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-06.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}quot;ContentItemId": "4a6z5wz190ktwvv5mh7zkpwdmz",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-14T08:36:39.5302538Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4kqzhhmwddvv50skha4nskgwcg",
"ContentItemVersionId": null,
"ContentType": "QuoteText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-14T08:36:39.5333862Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"QuoteText": {
"QuoteText": {
"Text": "BrandOpus were a true partner in the journey to find what made us, us, and bring that to life across the full brand world. Now, I’m proud to say we have such vibrancy and character both on and off pack and can’t wait to see this fully roll out in the coming months."
},
"Speaker": {
"Text": "Iain Beauchamp, Marketing Director."
},
"Client": {
"Text": "Six Pints Collective"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4km6eaw6wshxy05xk2m9rqxdmz",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-09-14T08:36:39.5371246Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Ellen",
"Image": {
"Image": {
"Paths": [
"work/Granville_island_PR_Images-04.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 2,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}
JUST AROUND THE CORNER
Granville Island Brewing
{
"Work": {
"ThumbnailImage": {
"Paths": [
"work/Kum-and-Go-rebrand-06_thumbnail.jpg"
]
},
"Client": {
"Text": "Kum and Go"
},
"BannerImages": {
"Paths": [
"work/Kum-and-Go-rebrand-banner.jpg"
]
},
"NextProjectLink": {
"ContentItemIds": [
"4fqs89xcpamf60v11vx2wbpy4b"
]
},
"SecondBannerImage": {
"Paths": []
},
"CountryCode": {
"TaxonomyContentItemId": "42816smfp948qw0kjpg1pef8de",
"TermContentItemIds": [
"4722kvvvkdshk0073vssrpyyxb"
]
},
"IframeLink": {
"Text": "https://player.vimeo.com/external/609937496.hd.mp4?s=7182b8ee09601062f5a4ba940c038e82044a95af"
},
"HomeThumbIframeLink": {
"Text": "https://player.vimeo.com/external/609937636.sd.mp4?s=51376d916dfb93d00903d4506a6b06af5f315535"
},
"MetaDescription": {
"Text": "Following an overhauled fresh and flavorful menu, the 360-campaign and rebrand featured everything from humorous TV adverts to an irreverently playful brand world.\r\n"
}
},
"TitlePart": {
"Title": "A Fresh Perspective"
},
"AutoroutePart": {
"Path": "work/kum-and-go",
"SetHomepage": false,
"Disabled": false,
"RouteContainedItems": false,
"Absolute": false
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4gxjazpac8qaj3kybfqc4xkxn8",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Main Banner video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.6972753Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4rwpcrm5129q6z69qqta8psc5m",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.6996557Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/external/610834897.hd.mp4?s=f983086b69a18689b7022b67fabbbc8bb83a5c71&profile_id=175"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Main Banner video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "44x7j5k7fx9kh2zramd5br99x1",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Title",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7014504Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4jb3xv3hpcxr24mw28y2gbj752",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "A Fresh Perspective",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7037933Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "A Fresh Perspective"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Title"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4x49p7ng9yq6nv10h2mr8pywwx",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7062466Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "47avwbxbm28cx77jk1h2srk34q",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7086596Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Kum & Go is the warm and welcoming hotspot for gas, groceries and for communities to connect.**\r\n\r\nFounded in the late 1950s’, the cult convenience retail chain has grown to operate 400 stores in over 11 US states. They’ve always prided themselves on giving customers the choices they deserve and desire, so when convenience food preferences evolved to be fresher & tastier, they were quick to adapt.\r\n\r\nTo coincide with an overhauled fresh & flavorful menu, [Kum & Go](https://www.kumandgo.com/) came to us to ensure the brand matched their modern approach to food. And the result wasn’t your average revamp, it was a complete 360-degree campaign and rebrand that included everything from humorous TV adverts to an irreverently playful brand world."
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4pfefqpbh9xd0013rqm6yvr5d9",
"ContentItemVersionId": null,
"ContentType": "FloatingImage",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7115319Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"FloatingImage": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-illustration-design-stickers.png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4s92gak7vc795ww7h80z0pzjxk",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7143493Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4xkx6bwev2fzgv17w0z4jmng5a",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7176071Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-03.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "40mh3ym3ge8f2x01d7vvwzhgn9",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7209411Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "41wmeq362e7aj4ea3s5egdd249",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7238537Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-04.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4k6917wkk5gwpvs31zrfs0q3dv",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7269922Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "We began by defining a brand narrative of ‘empowered choices’. Leaning into the brand’s logo – the ellipse and connecting Kum & Go line – we built an upbeat and energetic world of patterns and playful illustrations. Meet “The Ampersandersons” – a collection of characters crafted to echo the chain’s joyful spirit. We retained Kum & Go’s iconic red and white brand colors and added a warm yellow, complemented by a secondary palette of uplifting orange, green, and blue, evoking a sense of vibrancy.\r\n\r\nPunchy and bold, Gopher type delivers a personable and spunky tone of voice across all activations. A sharp, clean, and confident photography style draws out the mouth-watering flavor and quality of real ingredients. Finally, we retained the ampersand within the logo and reimagined it across the wider brand world as a recognizable signature & equity.\r\n\r\n**To build awareness of the new food offering and bring the design to life, we created a 360-degree campaign across TV, online, social media, radio and in-store channels.**\r\n\r\nGoing by the name of “So Delicious It’s Distracting”, the tongue-and-cheek campaign plays on the idea that once you’ve tried the new Kum & Go menu, the delicious flavors will drive you to distraction with hilarious consequences.\r\n\r\nThe executions flex across various channels and moments in the customer journey to nuance the messaging and photography in a way that entices people into their nearest Kum & Go, whether it be from the local college football stadium or scrolling on social."
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4f1nhf361837dtqzy8a00nxrmw",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7306Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "479amev71yk2r4r86x4cywr5d6",
"ContentItemVersionId": null,
"ContentType": "VideoWithControls",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7335312Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"VideoWithControls": {
"VideoURL": {
"Text": "https://player.vimeo.com/video/610837267?h=aa3ab9c186"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4b1qjckw4d7sp2jgkbt55v9jdg",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7364688Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4mj6m5f0n7w444ndrtn85v40xs",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7397765Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-06.jpg"
]
},
"Al
NEVER SQUARE
Oscar Mayer
{
"Work": {
"ThumbnailImage": {
"Paths": [
"work/Kum-and-Go-rebrand-06_thumbnail.jpg"
]
},
"Client": {
"Text": "Kum and Go"
},
"BannerImages": {
"Paths": [
"work/Kum-and-Go-rebrand-banner.jpg"
]
},
"NextProjectLink": {
"ContentItemIds": [
"4fqs89xcpamf60v11vx2wbpy4b"
]
},
"SecondBannerImage": {
"Paths": []
},
"CountryCode": {
"TaxonomyContentItemId": "42816smfp948qw0kjpg1pef8de",
"TermContentItemIds": [
"4722kvvvkdshk0073vssrpyyxb"
]
},
"IframeLink": {
"Text": "https://player.vimeo.com/external/609937496.hd.mp4?s=7182b8ee09601062f5a4ba940c038e82044a95af"
},
"HomeThumbIframeLink": {
"Text": "https://player.vimeo.com/external/609937636.sd.mp4?s=51376d916dfb93d00903d4506a6b06af5f315535"
},
"MetaDescription": {
"Text": "Following an overhauled fresh and flavorful menu, the 360-campaign and rebrand featured everything from humorous TV adverts to an irreverently playful brand world.\r\n"
}
},
"TitlePart": {
"Title": "A Fresh Perspective"
},
"AutoroutePart": {
"Path": "work/kum-and-go",
"SetHomepage": false,
"Disabled": false,
"RouteContainedItems": false,
"Absolute": false
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4gxjazpac8qaj3kybfqc4xkxn8",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Main Banner video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.6972753Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4rwpcrm5129q6z69qqta8psc5m",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.6996557Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/external/610834897.hd.mp4?s=f983086b69a18689b7022b67fabbbc8bb83a5c71&profile_id=175"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Main Banner video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "44x7j5k7fx9kh2zramd5br99x1",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Title",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7014504Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4jb3xv3hpcxr24mw28y2gbj752",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "A Fresh Perspective",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7037933Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "A Fresh Perspective"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Title"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4x49p7ng9yq6nv10h2mr8pywwx",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7062466Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "47avwbxbm28cx77jk1h2srk34q",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7086596Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Kum & Go is the warm and welcoming hotspot for gas, groceries and for communities to connect.**\r\n\r\nFounded in the late 1950s’, the cult convenience retail chain has grown to operate 400 stores in over 11 US states. They’ve always prided themselves on giving customers the choices they deserve and desire, so when convenience food preferences evolved to be fresher & tastier, they were quick to adapt.\r\n\r\nTo coincide with an overhauled fresh & flavorful menu, [Kum & Go](https://www.kumandgo.com/) came to us to ensure the brand matched their modern approach to food. And the result wasn’t your average revamp, it was a complete 360-degree campaign and rebrand that included everything from humorous TV adverts to an irreverently playful brand world."
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4pfefqpbh9xd0013rqm6yvr5d9",
"ContentItemVersionId": null,
"ContentType": "FloatingImage",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7115319Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"FloatingImage": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-illustration-design-stickers.png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4s92gak7vc795ww7h80z0pzjxk",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7143493Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4xkx6bwev2fzgv17w0z4jmng5a",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7176071Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-03.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "40mh3ym3ge8f2x01d7vvwzhgn9",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7209411Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "41wmeq362e7aj4ea3s5egdd249",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7238537Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-04.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4k6917wkk5gwpvs31zrfs0q3dv",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7269922Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "We began by defining a brand narrative of ‘empowered choices’. Leaning into the brand’s logo – the ellipse and connecting Kum & Go line – we built an upbeat and energetic world of patterns and playful illustrations. Meet “The Ampersandersons” – a collection of characters crafted to echo the chain’s joyful spirit. We retained Kum & Go’s iconic red and white brand colors and added a warm yellow, complemented by a secondary palette of uplifting orange, green, and blue, evoking a sense of vibrancy.\r\n\r\nPunchy and bold, Gopher type delivers a personable and spunky tone of voice across all activations. A sharp, clean, and confident photography style draws out the mouth-watering flavor and quality of real ingredients. Finally, we retained the ampersand within the logo and reimagined it across the wider brand world as a recognizable signature & equity.\r\n\r\n**To build awareness of the new food offering and bring the design to life, we created a 360-degree campaign across TV, online, social media, radio and in-store channels.**\r\n\r\nGoing by the name of “So Delicious It’s Distracting”, the tongue-and-cheek campaign plays on the idea that once you’ve tried the new Kum & Go menu, the delicious flavors will drive you to distraction with hilarious consequences.\r\n\r\nThe executions flex across various channels and moments in the customer journey to nuance the messaging and photography in a way that entices people into their nearest Kum & Go, whether it be from the local college football stadium or scrolling on social."
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4f1nhf361837dtqzy8a00nxrmw",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7306Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "479amev71yk2r4r86x4cywr5d6",
"ContentItemVersionId": null,
"ContentType": "VideoWithControls",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7335312Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"VideoWithControls": {
"VideoURL": {
"Text": "https://player.vimeo.com/video/610837267?h=aa3ab9c186"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4b1qjckw4d7sp2jgkbt55v9jdg",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7364688Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4mj6m5f0n7w444ndrtn85v40xs",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:45:49.7397765Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/Kum-&-Go-rebrand-06.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}
A FRESH PERSPECTIVE
Kum and Go
{
"Work": {
"ThumbnailImage": {
"Paths": [
"home/GevaliaThumb.png"
]
},
"Client": {
"Text": "gevalia"
},
"BannerImages": {
"Paths": [
"work/AwakenYourSensesBanner1.png"
]
},
"NextProjectLink": {
"ContentItemIds": [
"4yswdad3ty6b908qdsx1f4k9db"
]
},
"SecondBannerImage": {
"Paths": []
},
"Gifs": {
"Paths": [
"animAssets/OUT_PROJECTGIF_Gevalia_BOXSIZE2SQ_003 (1)_EZ.gif"
]
},
"IframeLink": {
"Text": "https://player.vimeo.com/external/593325916.hd.mp4?s=2b7a82ebab5ea6f0384a80afc942afdde816a9c0"
},
"CountryCode": {
"TermContentItemIds": [
"42ks5nj40tez138b5y44v92fnt",
"4722kvvvkdshk0073vssrpyyxb"
],
"TaxonomyContentItemId": "42816smfp948qw0kjpg1pef8de"
},
"HomeThumbIframeLink": {
"Text": "https://player.vimeo.com/external/582472772.hd.mp4?s=bba22c8c54b55a148b0d7ac6b47c9470913d05b6"
},
"MetaDescription": {
"Text": "Gevalia's rebrand served up a more premium and authentic visual identity design to unlock the brand’s delicious full-bodied flavour and aroma. "
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"AutoroutePart": {
"Path": "work/gevalia-US",
"SetHomepage": false,
"Disabled": false,
"RouteContainedItems": false,
"Absolute": false
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4t1nrrtr67bhrwfhcnnzgs8jxt",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "HeaderImage",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7064233Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pmxyb1t3tqctfvbe8npeysd4",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7089625Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (3).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "HeaderImage"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4bepsgzes0qjcx7nft53qj7nm4",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Title",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7118385Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4bj62zhkyenrys1709qs15njdh",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "Awaken Your Senses",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7140459Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Title"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "47kxapv0d6kvbwxwqpzgymnrn2",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7165025Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "48q722402fx7t6mwfhzdvzgsm8",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7195192Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (4).png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 0,
"Size": 50
}
},
{
"ContentItemId": "43p4ky869rtjwwgpe9xbqe34cn",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7222235Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Gëvalia isn’t like every other coffee brand.**\r\n\r\nIts traditional Swedish method of slow roasting and snap cooling unlocks a full-bodied flavor and aroma that creates a feast for the senses.\r\n\r\nTo elevate the brand from mainstream to something a little more sensorial, we wanted the identity to capture the essence of gëvalia’s 150-year-old story with a more authentic and attitudinal expression."
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": false
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4y9wec5xscc82v0wrajwgn04d0",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Carousel Video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7256773Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "469bdk1ax87sf064e88jt0mjdw",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7286229Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/external/592206472.hd.mp4?s=182c736d6bd00412da33e9d134a46ceb7601af4a&profile_id=174"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Carousel Video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4mnmy63tstmyjyywgvvprt7dwd",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image1",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7307703Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "43c94q9rh15kwsw8ebz3vz15n3",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7335805Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": []
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image1"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4g60tmdpk69n0wehxmymj45amb",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.737341Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pnzj6167x2t6cxgmfch11gdw",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7402822Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**The idea of ‘Awaken Your Senses’ became our central and guiding narrative for the brand refresh.**\r\n\r\nWe started off by reimagining the crown logo to be more fluid and expressive. Accompanying it on pack and within the wider brand world are the new aroma swirls to reflect [gëvalia’s](https://gevalia.com/) aromatic experience in a modern way. Beautifully changing color across the range, the graphic helps to create a rich sensorial ambiance, while aiding easy navigation on shelf.\r\n\r\nEmbracing its vibrant yellow canvas, we celebrated the brand’s Swedish heritage by playing into contemporary Scandinavian aesthetics. Redesigning the new wordmark in a lower case with a much bolder weight aided in the pronunciation of a soft ‘g’.\r\n\r\nGiving a further nod to gëvalia’s rich history, we proudly highlighted Gavle, the town in Sweden where the brand was founded."
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4wdd2npnk71062yvhk0cqrv3nb",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7438782Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakesenses.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 2,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "49na74t1tw5374bqaqkpfdsmwm",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image3",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7474617Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44w90y9me70qc2t45h69pn1m4p",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7504776Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (2).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
} "PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/green1.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}ull,
"Owner": null,
"Author": "Helen",
"Container": {
"BackgroundColour": {
GENUINE SUBSTANCE
Miller Genuine Draft
{
"Work": {
"ThumbnailImage": {
"Paths": [
"home/GevaliaThumb.png"
]
},
"Client": {
"Text": "gevalia"
},
"BannerImages": {
"Paths": [
"work/AwakenYourSensesBanner1.png"
]
},
"NextProjectLink": {
"ContentItemIds": [
"4yswdad3ty6b908qdsx1f4k9db"
]
},
"SecondBannerImage": {
"Paths": []
},
"Gifs": {
"Paths": [
"animAssets/OUT_PROJECTGIF_Gevalia_BOXSIZE2SQ_003 (1)_EZ.gif"
]
},
"IframeLink": {
"Text": "https://player.vimeo.com/external/593325916.hd.mp4?s=2b7a82ebab5ea6f0384a80afc942afdde816a9c0"
},
"CountryCode": {
"TermContentItemIds": [
"42ks5nj40tez138b5y44v92fnt",
"4722kvvvkdshk0073vssrpyyxb"
],
"TaxonomyContentItemId": "42816smfp948qw0kjpg1pef8de"
},
"HomeThumbIframeLink": {
"Text": "https://player.vimeo.com/external/582472772.hd.mp4?s=bba22c8c54b55a148b0d7ac6b47c9470913d05b6"
},
"MetaDescription": {
"Text": "Gevalia's rebrand served up a more premium and authentic visual identity design to unlock the brand’s delicious full-bodied flavour and aroma. "
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"AutoroutePart": {
"Path": "work/gevalia-US",
"SetHomepage": false,
"Disabled": false,
"RouteContainedItems": false,
"Absolute": false
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4t1nrrtr67bhrwfhcnnzgs8jxt",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "HeaderImage",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7064233Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pmxyb1t3tqctfvbe8npeysd4",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7089625Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (3).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "HeaderImage"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4bepsgzes0qjcx7nft53qj7nm4",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Title",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7118385Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4bj62zhkyenrys1709qs15njdh",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "Awaken Your Senses",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7140459Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Title"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "47kxapv0d6kvbwxwqpzgymnrn2",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7165025Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "48q722402fx7t6mwfhzdvzgsm8",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7195192Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (4).png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 0,
"Size": 50
}
},
{
"ContentItemId": "43p4ky869rtjwwgpe9xbqe34cn",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7222235Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Gëvalia isn’t like every other coffee brand.**\r\n\r\nIts traditional Swedish method of slow roasting and snap cooling unlocks a full-bodied flavor and aroma that creates a feast for the senses.\r\n\r\nTo elevate the brand from mainstream to something a little more sensorial, we wanted the identity to capture the essence of gëvalia’s 150-year-old story with a more authentic and attitudinal expression."
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": false
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4y9wec5xscc82v0wrajwgn04d0",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Carousel Video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7256773Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "469bdk1ax87sf064e88jt0mjdw",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7286229Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/external/592206472.hd.mp4?s=182c736d6bd00412da33e9d134a46ceb7601af4a&profile_id=174"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Carousel Video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4mnmy63tstmyjyywgvvprt7dwd",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image1",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7307703Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "43c94q9rh15kwsw8ebz3vz15n3",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7335805Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": []
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image1"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4g60tmdpk69n0wehxmymj45amb",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.737341Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pnzj6167x2t6cxgmfch11gdw",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7402822Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**The idea of ‘Awaken Your Senses’ became our central and guiding narrative for the brand refresh.**\r\n\r\nWe started off by reimagining the crown logo to be more fluid and expressive. Accompanying it on pack and within the wider brand world are the new aroma swirls to reflect [gëvalia’s](https://gevalia.com/) aromatic experience in a modern way. Beautifully changing color across the range, the graphic helps to create a rich sensorial ambiance, while aiding easy navigation on shelf.\r\n\r\nEmbracing its vibrant yellow canvas, we celebrated the brand’s Swedish heritage by playing into contemporary Scandinavian aesthetics. Redesigning the new wordmark in a lower case with a much bolder weight aided in the pronunciation of a soft ‘g’.\r\n\r\nGiving a further nod to gëvalia’s rich history, we proudly highlighted Gavle, the town in Sweden where the brand was founded."
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4wdd2npnk71062yvhk0cqrv3nb",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7438782Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakesenses.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 2,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "49na74t1tw5374bqaqkpfdsmwm",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image3",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7474617Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44w90y9me70qc2t45h69pn1m4p",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7504776Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (2).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
} "PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/green1.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}ull,
"Owner": null,
"Author": "Helen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4wc3ytq986a73xwprkkm86zg50",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-08-31T09:07:52.2383028Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Helen",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/progressive_redirect/playback/706947483/rendition/1080p/file.mp4?loc=external&signature=e15ab01d83aa952cd366eb4b2fe353485d7eb62baece4910d4c02423efb50c93"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Motion "
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4nff5w11mecmxvksprh6v3h0d2",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image ",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-08-31T09:07:52.2417496Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Helen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
&quo
A HUMAN TOUCH FOR DIGITAL
First Direct
{
"Work": {
"ThumbnailImage": {
"Paths": [
"home/GevaliaThumb.png"
]
},
"Client": {
"Text": "gevalia"
},
"BannerImages": {
"Paths": [
"work/AwakenYourSensesBanner1.png"
]
},
"NextProjectLink": {
"ContentItemIds": [
"4yswdad3ty6b908qdsx1f4k9db"
]
},
"SecondBannerImage": {
"Paths": []
},
"Gifs": {
"Paths": [
"animAssets/OUT_PROJECTGIF_Gevalia_BOXSIZE2SQ_003 (1)_EZ.gif"
]
},
"IframeLink": {
"Text": "https://player.vimeo.com/external/593325916.hd.mp4?s=2b7a82ebab5ea6f0384a80afc942afdde816a9c0"
},
"CountryCode": {
"TermContentItemIds": [
"42ks5nj40tez138b5y44v92fnt",
"4722kvvvkdshk0073vssrpyyxb"
],
"TaxonomyContentItemId": "42816smfp948qw0kjpg1pef8de"
},
"HomeThumbIframeLink": {
"Text": "https://player.vimeo.com/external/582472772.hd.mp4?s=bba22c8c54b55a148b0d7ac6b47c9470913d05b6"
},
"MetaDescription": {
"Text": "Gevalia's rebrand served up a more premium and authentic visual identity design to unlock the brand’s delicious full-bodied flavour and aroma. "
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"AutoroutePart": {
"Path": "work/gevalia-US",
"SetHomepage": false,
"Disabled": false,
"RouteContainedItems": false,
"Absolute": false
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4t1nrrtr67bhrwfhcnnzgs8jxt",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "HeaderImage",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7064233Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pmxyb1t3tqctfvbe8npeysd4",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7089625Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (3).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "HeaderImage"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4bepsgzes0qjcx7nft53qj7nm4",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Title",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7118385Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4bj62zhkyenrys1709qs15njdh",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "Awaken Your Senses",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7140459Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Title"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "47kxapv0d6kvbwxwqpzgymnrn2",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7165025Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "48q722402fx7t6mwfhzdvzgsm8",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7195192Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (4).png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 0,
"Size": 50
}
},
{
"ContentItemId": "43p4ky869rtjwwgpe9xbqe34cn",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7222235Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Gëvalia isn’t like every other coffee brand.**\r\n\r\nIts traditional Swedish method of slow roasting and snap cooling unlocks a full-bodied flavor and aroma that creates a feast for the senses.\r\n\r\nTo elevate the brand from mainstream to something a little more sensorial, we wanted the identity to capture the essence of gëvalia’s 150-year-old story with a more authentic and attitudinal expression."
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": false
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4y9wec5xscc82v0wrajwgn04d0",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Carousel Video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7256773Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "469bdk1ax87sf064e88jt0mjdw",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7286229Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/external/592206472.hd.mp4?s=182c736d6bd00412da33e9d134a46ceb7601af4a&profile_id=174"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Carousel Video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4mnmy63tstmyjyywgvvprt7dwd",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image1",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7307703Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "43c94q9rh15kwsw8ebz3vz15n3",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7335805Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": []
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image1"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4g60tmdpk69n0wehxmymj45amb",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.737341Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pnzj6167x2t6cxgmfch11gdw",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7402822Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**The idea of ‘Awaken Your Senses’ became our central and guiding narrative for the brand refresh.**\r\n\r\nWe started off by reimagining the crown logo to be more fluid and expressive. Accompanying it on pack and within the wider brand world are the new aroma swirls to reflect [gëvalia’s](https://gevalia.com/) aromatic experience in a modern way. Beautifully changing color across the range, the graphic helps to create a rich sensorial ambiance, while aiding easy navigation on shelf.\r\n\r\nEmbracing its vibrant yellow canvas, we celebrated the brand’s Swedish heritage by playing into contemporary Scandinavian aesthetics. Redesigning the new wordmark in a lower case with a much bolder weight aided in the pronunciation of a soft ‘g’.\r\n\r\nGiving a further nod to gëvalia’s rich history, we proudly highlighted Gavle, the town in Sweden where the brand was founded."
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4wdd2npnk71062yvhk0cqrv3nb",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7438782Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakesenses.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 2,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "49na74t1tw5374bqaqkpfdsmwm",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image3",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7474617Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44w90y9me70qc2t45h69pn1m4p",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7504776Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (2).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
} "PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/green1.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}ull,
"Owner": null,
"Author": "Helen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4wc3ytq986a73xwprkkm86zg50",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-08-31T09:07:52.2383028Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Helen",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/progressive_redirect/playback/706947483/rendition/1080p/file.mp4?loc=external&signature=e15ab01d83aa952cd366eb4b2fe353485d7eb62baece4910d4c02423efb50c93"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Motion "
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4nff5w11mecmxvksprh6v3h0d2",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image ",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-08-31T09:07:52.2417496Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Helen",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4exy7y7sr7bj5795y19t146bcw",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-08-31T09:07:52.2453718Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Helen",
"Image": {
"Image": {
"Paths": [
"news/05_CathedralCity_Case_Study_BW_03_OPTA copy.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"Work": {
"ThumbnailImage": {
"Paths": [
"home/GevaliaThumb.png"
]
},
"Client": {
"Text": "gevalia"
},
"BannerImages": {
"Paths": [
"work/AwakenYourSensesBanner1.png"
]
},
"NextProjectLink": {
"ContentItemIds": [
&qu
HEART AND SOUL
Cathedral City
{
"Work": {
"ThumbnailImage": {
"Paths": [
"home/GevaliaThumb.png"
]
},
"Client": {
"Text": "gevalia"
},
"BannerImages": {
"Paths": [
"work/AwakenYourSensesBanner1.png"
]
},
"NextProjectLink": {
"ContentItemIds": [
"4yswdad3ty6b908qdsx1f4k9db"
]
},
"SecondBannerImage": {
"Paths": []
},
"Gifs": {
"Paths": [
"animAssets/OUT_PROJECTGIF_Gevalia_BOXSIZE2SQ_003 (1)_EZ.gif"
]
},
"IframeLink": {
"Text": "https://player.vimeo.com/external/593325916.hd.mp4?s=2b7a82ebab5ea6f0384a80afc942afdde816a9c0"
},
"CountryCode": {
"TermContentItemIds": [
"42ks5nj40tez138b5y44v92fnt",
"4722kvvvkdshk0073vssrpyyxb"
],
"TaxonomyContentItemId": "42816smfp948qw0kjpg1pef8de"
},
"HomeThumbIframeLink": {
"Text": "https://player.vimeo.com/external/582472772.hd.mp4?s=bba22c8c54b55a148b0d7ac6b47c9470913d05b6"
},
"MetaDescription": {
"Text": "Gevalia's rebrand served up a more premium and authentic visual identity design to unlock the brand’s delicious full-bodied flavour and aroma. "
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"AutoroutePart": {
"Path": "work/gevalia-US",
"SetHomepage": false,
"Disabled": false,
"RouteContainedItems": false,
"Absolute": false
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4t1nrrtr67bhrwfhcnnzgs8jxt",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "HeaderImage",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7064233Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pmxyb1t3tqctfvbe8npeysd4",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7089625Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (3).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "HeaderImage"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4bepsgzes0qjcx7nft53qj7nm4",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Title",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7118385Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4bj62zhkyenrys1709qs15njdh",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "Awaken Your Senses",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7140459Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Title"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "47kxapv0d6kvbwxwqpzgymnrn2",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7165025Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "48q722402fx7t6mwfhzdvzgsm8",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7195192Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (4).png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 0,
"Size": 50
}
},
{
"ContentItemId": "43p4ky869rtjwwgpe9xbqe34cn",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7222235Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Gëvalia isn’t like every other coffee brand.**\r\n\r\nIts traditional Swedish method of slow roasting and snap cooling unlocks a full-bodied flavor and aroma that creates a feast for the senses.\r\n\r\nTo elevate the brand from mainstream to something a little more sensorial, we wanted the identity to capture the essence of gëvalia’s 150-year-old story with a more authentic and attitudinal expression."
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": false
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4y9wec5xscc82v0wrajwgn04d0",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Carousel Video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7256773Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "469bdk1ax87sf064e88jt0mjdw",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7286229Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/external/592206472.hd.mp4?s=182c736d6bd00412da33e9d134a46ceb7601af4a&profile_id=174"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Carousel Video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4mnmy63tstmyjyywgvvprt7dwd",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image1",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7307703Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "43c94q9rh15kwsw8ebz3vz15n3",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7335805Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": []
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image1"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4g60tmdpk69n0wehxmymj45amb",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.737341Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pnzj6167x2t6cxgmfch11gdw",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7402822Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**The idea of ‘Awaken Your Senses’ became our central and guiding narrative for the brand refresh.**\r\n\r\nWe started off by reimagining the crown logo to be more fluid and expressive. Accompanying it on pack and within the wider brand world are the new aroma swirls to reflect [gëvalia’s](https://gevalia.com/) aromatic experience in a modern way. Beautifully changing color across the range, the graphic helps to create a rich sensorial ambiance, while aiding easy navigation on shelf.\r\n\r\nEmbracing its vibrant yellow canvas, we celebrated the brand’s Swedish heritage by playing into contemporary Scandinavian aesthetics. Redesigning the new wordmark in a lower case with a much bolder weight aided in the pronunciation of a soft ‘g’.\r\n\r\nGiving a further nod to gëvalia’s rich history, we proudly highlighted Gavle, the town in Sweden where the brand was founded."
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4wdd2npnk71062yvhk0cqrv3nb",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7438782Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakesenses.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 2,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "49na74t1tw5374bqaqkpfdsmwm",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image3",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7474617Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44w90y9me70qc2t45h69pn1m4p",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7504776Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (2).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
} "PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/green1.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}
NATURALLY WILD
Vyne Botanicals
{
"Work": {
"ThumbnailImage": {
"Paths": [
"home/GevaliaThumb.png"
]
},
"Client": {
"Text": "gevalia"
},
"BannerImages": {
"Paths": [
"work/AwakenYourSensesBanner1.png"
]
},
"NextProjectLink": {
"ContentItemIds": [
"4yswdad3ty6b908qdsx1f4k9db"
]
},
"SecondBannerImage": {
"Paths": []
},
"Gifs": {
"Paths": [
"animAssets/OUT_PROJECTGIF_Gevalia_BOXSIZE2SQ_003 (1)_EZ.gif"
]
},
"IframeLink": {
"Text": "https://player.vimeo.com/external/593325916.hd.mp4?s=2b7a82ebab5ea6f0384a80afc942afdde816a9c0"
},
"CountryCode": {
"TermContentItemIds": [
"42ks5nj40tez138b5y44v92fnt",
"4722kvvvkdshk0073vssrpyyxb"
],
"TaxonomyContentItemId": "42816smfp948qw0kjpg1pef8de"
},
"HomeThumbIframeLink": {
"Text": "https://player.vimeo.com/external/582472772.hd.mp4?s=bba22c8c54b55a148b0d7ac6b47c9470913d05b6"
},
"MetaDescription": {
"Text": "Gevalia's rebrand served up a more premium and authentic visual identity design to unlock the brand’s delicious full-bodied flavour and aroma. "
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"AutoroutePart": {
"Path": "work/gevalia-US",
"SetHomepage": false,
"Disabled": false,
"RouteContainedItems": false,
"Absolute": false
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4t1nrrtr67bhrwfhcnnzgs8jxt",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "HeaderImage",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7064233Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pmxyb1t3tqctfvbe8npeysd4",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7089625Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (3).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "HeaderImage"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4bepsgzes0qjcx7nft53qj7nm4",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Title",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7118385Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-top"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "4bj62zhkyenrys1709qs15njdh",
"ContentItemVersionId": null,
"ContentType": "TitleHeader",
"DisplayText": "Awaken Your Senses",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7140459Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"TitleHeader": {
"isMainPageHeader": {
"Value": false
}
},
"TitlePart": {
"Title": "Awaken Your Senses"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Title"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "47kxapv0d6kvbwxwqpzgymnrn2",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7165025Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": "#efefef"
},
"Padding": {
"Text": null
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "48q722402fx7t6mwfhzdvzgsm8",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7195192Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (4).png"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 0,
"Size": 50
}
},
{
"ContentItemId": "43p4ky869rtjwwgpe9xbqe34cn",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7222235Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**Gëvalia isn’t like every other coffee brand.**\r\n\r\nIts traditional Swedish method of slow roasting and snap cooling unlocks a full-bodied flavor and aroma that creates a feast for the senses.\r\n\r\nTo elevate the brand from mainstream to something a little more sensorial, we wanted the identity to capture the essence of gëvalia’s 150-year-old story with a more authentic and attitudinal expression."
},
"ReducePadding": {
"Value": false
},
"LeftAlignedSegment": {
"Value": false
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4y9wec5xscc82v0wrajwgn04d0",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Carousel Video",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7256773Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "469bdk1ax87sf064e88jt0mjdw",
"ContentItemVersionId": null,
"ContentType": "videoPlayer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7286229Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"videoPlayer": {
"VideoUrl": {
"Text": "https://player.vimeo.com/external/592206472.hd.mp4?s=182c736d6bd00412da33e9d134a46ceb7601af4a&profile_id=174"
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Carousel Video"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4mnmy63tstmyjyywgvvprt7dwd",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image1",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7307703Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "--"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "43c94q9rh15kwsw8ebz3vz15n3",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7335805Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": []
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image1"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "4g60tmdpk69n0wehxmymj45amb",
"ContentItemVersionId": null,
"ContentType": "ZigZagContainer",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.737341Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"ZigZagContainer": {
"FullWidthContainer": {
"Value": true
},
"BackgroundColour": {
"Text": null
},
"Padding": {
"Text": "container-p-top container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44pnzj6167x2t6cxgmfch11gdw",
"ContentItemVersionId": null,
"ContentType": "PlainArticleText",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7402822Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"PlainArticleText": {
"ArticleCopy": {
"Markdown": "**The idea of ‘Awaken Your Senses’ became our central and guiding narrative for the brand refresh.**\r\n\r\nWe started off by reimagining the crown logo to be more fluid and expressive. Accompanying it on pack and within the wider brand world are the new aroma swirls to reflect [gëvalia’s](https://gevalia.com/) aromatic experience in a modern way. Beautifully changing color across the range, the graphic helps to create a rich sensorial ambiance, while aiding easy navigation on shelf.\r\n\r\nEmbracing its vibrant yellow canvas, we celebrated the brand’s Swedish heritage by playing into contemporary Scandinavian aesthetics. Redesigning the new wordmark in a lower case with a much bolder weight aided in the pronunciation of a soft ‘g’.\r\n\r\nGiving a further nod to gëvalia’s rich history, we proudly highlighted Gavle, the town in Sweden where the brand was founded."
},
"ReducePadding": {
"Value": true
},
"LeftAlignedSegment": {
"Value": true
},
"SingleFontSize": {
"Value": false
}
},
"FlowMetadata": {
"Alignment": 3,
"Size": 50
}
},
{
"ContentItemId": "4wdd2npnk71062yvhk0cqrv3nb",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7438782Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakesenses.jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 2,
"Size": 50
}
}
]
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
},
{
"ContentItemId": "49na74t1tw5374bqaqkpfdsmwm",
"ContentItemVersionId": null,
"ContentType": "Container",
"DisplayText": "Image3",
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7474617Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Container": {
"BackgroundColour": {
"Text": null
},
"FullWidthContainer": {
"Value": true
},
"Padding": {
"Text": "container-p-bottom"
}
},
"FlowPart": {
"Widgets": [
{
"ContentItemId": "44w90y9me70qc2t45h69pn1m4p",
"ContentItemVersionId": null,
"ContentType": "Image",
"DisplayText": null,
"Latest": false,
"Published": false,
"ModifiedUtc": "2022-07-26T13:49:01.7504776Z",
"PublishedUtc": null,
"CreatedUtc": null,
"Owner": null,
"Author": "Emma",
"Image": {
"Image": {
"Paths": [
"work/awakeSenses (2).jpg"
]
},
"AltTag": {
"Text": null
}
},
"TitlePart": {
"Title": null
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"TitlePart": {
"Title": "Image3"
},
"FlowMetadata": {
"Alignment": 3,
"Size": 100
}
}
]
},
"CommonPart": {}
}
AWAKEN YOUR SENSES
gevalia