Oscar Mayer Wins For Best Branding And Identity

Graphic Design USA (GDUSA) has announced the winners of its GDUSA Graphic Design Awards, which reflects and celebrates the increasingly expansive ways in which graphic design shapes business and society, products and services, commerce and culture and causes. We're delighted to announce that our brand overhaul for Oscar Mayer has picked up a win for 'Best Branding & Identity Programmes'.

For its first overhaul in 138 years, we set out to bring more meaning and relevance at a masterbrand level, uniting all the brand's products – from bacon and hot dogs to deli meat – under one brand & solid narrative that felt loudly and proudly Oscar Mayer.

Alongside a refreshed identity and packaging design, the wiener-inspired brand world featured everything from a playful illustration style – crafted by Robin Davey - to a bespoke light-hearted typeface and a vividly expressive photography style captured by Alex Lau and Noah Fecks.

We would like to say a big congratulations to our talented team and partner!