Abundance Scoops Up Two Wins At Transform Awards ANZ

Transform Magazine has announced the winners of its 2021 ANZ Transform Awards, which celebrates and recognises the transformative power of brand strategy, creativity and design throughout Australia and New Zealand. We're delighted to announce that our work for Abundance has picked up two wins for 'Best Strategic or Creative Development of a New Brand' and 'Best Use of Packaging'.

We were tasked with creating a new frozen meal brand from scratch that could broaden the appeal of the freezer aisle and redefine the better-for-you space.

Switching up the narrative to elevate the brand (and aisle) beyond just product, the new work laddered up to a higher order meaning of enjoying a life of plenty and promoting colourful, bountiful living.

Alongside an upbeat colour palette and vibrant photography style, in built symbolism captured the brand's bold and energetic personality, setting a new standard for the frozen-ready meals category.

We would like to say a BIG congratulations to our talented team and partner!