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The Tales we Tell Ourselves

Earlier this month Nir was asked to speak at Web Summit, the world’s largest tech festival. Watch his keynote presentation below.

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Nir at Web Summit Web Summit attracts 70,000 attendees from more than 150 countries. This gathering of minds is all about bringing the best and brightest start-ups together with the world’s biggest brands together in once place to share ideas, innovations and shape the future of the tech industry.

This was our first experience with the behemoth that is Web Summit and we couldn’t have enjoyed it anymore. Speakers including Tony Blair, Darren Aronofsky and Ronaldinho all taking the stage to discuss some of the biggest trends and innovations that are set to make waves in the coming years.

Seeking speakers who are passionate, outspoken and willing to take strong positions on their topics, Nir was incredibly honoured to have been asked to take the stage at PandaConf, the largest of Web Summit’s 24 tracks.

Below you can watch Nir’s keynote presentation all about The Tales We Tell Ourselves and how tools from cognitive neuroscience and behavioural economics can help build effective brands.

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