The Paradox of Branding

Stop the psycho-babble and wake up to how your audience actually makes decisions.

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POM INVITE Next month in NYC BrandOpus will be joined by cognitive neuroscientist Dr. Itiel Dror for an intimate evening of discussion and drinks.

Dr. Itiel Dror renowned for his transformative insights for organizations including the US Air Force and the NYPD holds a PhD in psychology from Harvard University and currently works at University College London and Cognitive Consultants International.

His expertise is in taking the most theoretical scientific understanding of the human mind, brain and cognition, and --unlike many of his academic colleagues-- translating this into practical and tangible ways to impact and affect human behaviour in the real world.

Our CEO Nir Wegrzyn will join Dr. Dror and together they will delve into the murky world of the human mind to uncover the key to building effective brands. It’s not to be missed.

Limited tickets available for purchase here.

Friday Jan 11, 2019 Soho House, 29-35 9th Ave, New York, NY 2pm-4pm Followed by networking drinks

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