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Reimagining Carling

Our recent rebrand for Britain’s favourite lager, consolidating Carling’s position as the UK’s no.1 lager brand.

  • Launch
  • BrandOpus

Britain’s favourite lager updates look and feel of brand with global design agency BrandOpus, consolidating Carling’s position as the UK’s no.1 lager brand.

Carling partnered with global brand design agency, BrandOpus to unveil a brand refresh that will be introduced across its full range. carling blog FEC arrangement

The modern, striking design introduces a bold, single-minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist and Premier.

“The new identity by BrandOpus is simple yet proud, reinforcing Carling’s values – genuine, dependable and unpretentious, cementing and driving our position as Britain’s original and best loved lager.”

The updated visual identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to drive the brand stature as the No.1 UK lager.

carling blog family

Rolling out across on and off trade assets throughout 2017, the new brand identity will start appearing on shelf, and behind the bar, from March.

Britain’s best-loved lager for over three decades, Carling maintains its No.1 position and relevance to consumers by continued investment in the brand and innovation across its portfolio.

Jim Shearer, Carling Brand Director, comments:“The new identity by BrandOpus is simple yet proud, reinforcing Carling’s values – genuine, dependable and unpretentious, cementing and driving our position as Britain’s original and best loved lager.”

Nir Wegrzyn, BrandOpus CEO & Founder, comments:“It was important for us that the new identity be instantly recognisable as Carling, but enough of a visual shift to move the brand perception forward to reinforce their No. 1 status. We organised the brand in a much more consistent way that would appeal to new consumers and loyal drinkers alike.”

Visit out work section to see more of our partnership with Carling

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