Over the last four months we have been working with Diversey, a global leader in the cleaning and hygiene sector. Diversey employs over 11,000 employees and their products touch the lives of over 800 million workers worldwide.
Following many years of mergers and various parent companies, Diversey has recently become a standalone company for the first time in 20 years. With an ambition to grow the business to become the leading provider of pioneering cleaning and hygiene technologies and services they came to us to help develop their brand strategy and create a new identity.
The complexity and size of the company, coupled with various owners and rebrands over the last 20 years made this a unique opportunity to define who they are and what they believe in. The new identity bridges the past and their future ambition, representing their tireless spirit and agility. We helped to unite their business units and streamline their brand architecture.
It has been a pleasure working with such an amazing company and we are extremely proud of our work with Diversey. By keeping the world working the way it should, Diversey provides a cleaner and healthier world for everyone everywhere.