We are pleased to announce that we will again be joining our fellow industry leaders at the Food & Beverage Forum on 24 May. Hosted by FAB and Youtube, the invite-only event brings together brands, creatives, media and tech to shine a light on thought leadership and innovation from the Food & Beverage industry.
Strategy Director Leo Hadden will be taking to the stage to talk about the importance of imagination in innovation, when it comes to the future of food. All too often the question of ‘where next’ for brands leads in one of two directions; to the factory floor or the horse’s mouth. Leo argues that we should be looking beyond what is possible, weaving hindsight with foresight in equal measure. In this session he proposes a more creative approach to building effective innovation strategies, walking the fine line between order and chaos, to generate category-redefining innovation.
The event takes places the afternoon of 24 May, at Google St. Giles. Please get in touch if you would like more information on attending or on Leo’s session.