We are excited to announce that Nikki Moeschinger has joined our growing Melbourne team, as Managing Director.
Nikki brings over 16 years branding experience in the Australian FMCG industry with recent exposure to the Chinese market and we are delighted to have her on board.
The appointment comes as part of an effort to realign the business to work within the evolving client/agency context.
“We have recognised the best creative talent in the region is eschewing traditional agency employment and is instead cherry-picking projects of interest through contracting. We’re realigning the agency to work within that context which allows us to offer our clients ‘the best of the best’ as far as creative talent is concerned. The icing on the cake is the back-up we have from the team in London when we need heavy-duty strategic or creative input. At the heart of this new model, though, is a core team providing consistency, continuity and stability.”
The BrandOpus approach to find and leverage a brand’s individuality, to define and communicate the brand story using symbolism and to assign meaning to influence behaviour creates category redefining disruption enjoyed by the likes of McCain, Sara Lee and Twinings in the Australian market.
Nikki is being supported by Elliot Ramsay while she awaits the arrival of Adam Rickett as Design Director.
We know that Nikki’s experience and enthusiasm will be indispensable as we continue to grow our Australian operations.