McCormick Rebrand: Inspiring kitchens across Europe

7 Markets, 1,500 pieces of packaging. Introducing our redesign for McCormick’s European portfolio of brands.

  • Launch
  • BrandOpus

McCormick Colour BlockingWe have been working with Schwartz & Ducros owner McCormick to unveil a redesign that injects a sense of dynamism and modernity across their entire European portfolio, showcasing the superiority and quality of the ingredients. The new visual identity is part of a multi-million pound 360 marketing campaign. As part of the campaign we created a new key communications visual and redesigned over 1,500 pieces of packaging, set to launch across seven markets over the forthcoming months.

The world turns to McCormick for flavour expertise; their wide portfolio of trusted ingredients is sold globally under brands including Schwartz in the UK, Ducros in France, Spain & Belgium, Margao in Portugal and Silvo in the Netherlands. As long-term brand partners we embarked on a full strategic relaunch with McCormick to further drive brand preference and relevance in today’s modern, foodie world. McCormick EMEA Line up basil Encouraging food enthusiasts to get the best out of their home cooking, the redesign shifts perceptions of the brand from a provider of high quality functional ingredients, to an inspiration for creativity in the kitchen. The new design heroes the flavours, colours and textures of the natural ingredients through greater transparency, graphics that showcase the ingredients, combined with key benefit messaging and dynamic product photography.

To further bring the sensorial nature of the brand to life, we developed an evocative and distinctive key communications visual that evokes the brand positioning around ‘stimulating the senses’ and captures the superiority and quality of products. McCormick BVP curry

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