We have been working with Freaks of Nature–the challenger brand offering a range of naturally free-from desserts & yogurts– to reimagine the brand across all of its consumer touchpoints. The distinctive, bold redesign encompasses every aspect of the brand including strategy, identity, packaging, website and the creation of a brand world that has been brought to life with a digital and outdoor communications campaign.
Launched to challenge free-from conventions and take on established players, they had the right attitude and the right product, but the brand was struggling to differentiate within the category. In contrast to the worthiness of the free-from category, the new Freaks brand is all about liberation and being proud to celebrate individuality. Eclectic objects, curated colour palettes, quirky layouts and a confident tone of voice bring their unique personality to life across all touchpoints. Pete Ahye, Founder and Executive Chairman at Freaks of Nature says “We are thoroughly delighted with the new look for our brand. BrandOpus were truly excited about working with Freaks of Nature and this translated into their creativity and passion.” Freaks of Nature came to us with an ambition to change the way free-from is perceived. We have created an expressive visual identity that flies the flag for individuality and challenges the conventions of the category. Now, whether you are a regular free-from shopper or just fancy a delicious treat (that happens to be plant-based) you can buy into a brand that proudly celebrates being different.