Capitalising on the UK’s love for gin, the Craft Gin Club is the No. 1 subscription drinks brand in the UK with over 40,000 monthly subscribers. Started just three years ago, they have seen exponential growth and were recently named one of the top 10 British start-ups.
Drawing on the feeling of discovery and delight experienced during monthly unboxing, we helped create an identity for Craft Gin Club that shifts the brand and reflects the role it plays in the lives of its fans. The identity works with the brand’s playful personality to establish a distinctive and ownable world. Vibrant and flexible, each element works together to be so much more than the sum of its parts. Activated across all marketing channels, the Craft Gin Club now has a look and feel that establishes the brand beyond the product to propel its continued growth.
Jon Hulme, Managing Director & Co-founder, at Craft Gin Club says, “There isn’t much that Brits love more than a good G&T so we’ve made it our ambition to provide the nation with the most rewarding gin experience.After a period of rapid growth, we knew that we needed a new identity and BrandOpus helped us create something that encapsulates our brand essence today but can also flex and adapt with us in the future.”