Marketing Mag: Why brand identity matters more than ever in a recession

Nikki Moeschinger, Managing Director, BrandOpus Australia

A new identity for Aqua Libra, the UK’s leading sparkling-infused water

Rebrand celebrates ‘freedom to enjoy’

Rustlers Delivers Straight-Up Satisfaction

A new identity for the 'anytime hero'

What do disruptors do when they become the establishment?

Disruptor brands

Revolutionising the face of venture capital with Ada Ventures

Openness to possibility

BrandOpus appoints new Head of Growth and four Associate Partners in response to global growth

Global Growth

What's the point in purpose?

Three myths and three clues

The key to unlocking direct-to-consumer subscription boxes

Setting a new path for DTC

An inviting welcome from Punch

Punch Pubs gets a fruity refresh

BrandOpus heads to Cannes for the 6th Year

Partnering with world renowned Cognitive Neuroscientist, Dr Itiel Dror, BrandOpus CEO Nir Wegrzyn delivered another insightful talk at this year’s Cannes Lions Festival of Creativity

Breaking through the cheese buying routine

Cheese is never just cheese

Celebrate variety with Cottage Delight

Boldly celebrating colour, discovery and flavour adventure

Creemore, Inspiring new beginnings

Stoking the fire of inspiration and igniting the next possibility

Never accept the odds with Upperhand

Triumphant against adversity, Upperhand is for the underdog who never accepts the odds

The new Carling pint glass, iconic and impactful, it makes life that little bit simpler

Serving up a glassware gamechanger to an age-old problem with the launch of the new, iconic, easy-carry pint glasses.

Princes rebrand delivers in the moments that matter

New Princes rebrand drives relevance and proudly stands out from the crowd solidifying them as the go-to brand for families

Redefining Cobra as the world beer for all occasions

Exciting new rebrand solidifies Cobra’s place within the premium end of the mainstream market

Adaptable new identity for AG Asia

Beautiful new AG Asia identity commands attention

Rebrand for Crosse & Blackwell celebrates the perfect partnership

Rebrand celebrates Collaborative Heritage

The Power Of Legacy In A World Of Instant Gratification

Uncovering the principles that heritage brands should live by in order to deliver relevance and meaning to modern consumers

Reimagining the Molson portfolio

A new identity for Molson, one of Canada’s most iconic brewers

The Paradox of Branding

Join us next month in NYC

Britvic adds BrandOpus to its global agency roster

To work across a selection of global brands

Twinings Cold In’Fuse shakes up category

Launching landmark innovation, Twinings Cold In’Fuse

The Tales we Tell Ourselves

Check out CEO Nir onstage at Web Summit

BrandOpus at Web Summit

CEO Nir Wegrzyn to take the stage at Web Summit

In case you missed it

Think Big Act Small, Think Small Act Big

Nir appointed to DBA Board of Directors

Our CEO Nir Wegrzyn elected as Board Director

Sustainability that stands out

Strategist Jon Hillier considers sustainability's potential to become part of a brands business model.

Helping Molson Coors close the loop

Partnering with Molson Coors to challenge students to make use of spent grains.

Flying the flag for Freaks of Nature

Bold, new rebrand for challenger brand Freaks of Nature

Think big act small, think small act big

We are hosting a panel session with insights from stalwarts & start-ups

Appointed Princes Creative Agency Partner

BrandOpus appointed creative agency partner for Princes

BrandOpus wins at the Brand Impact Awards

Twinings wins at the Brand Impact Awards

Two Pentawards for BrandOpus

We received 2 Pentawards for our work with Twinings & SCRUBD.

McCormick Rebrand: Inspiring kitchens across Europe

7 Markets, 1,500 pieces of packaging. Introducing our redesign for McCormick’s European portfolio of brands.

Rowse Wonder Bees to the Rescue

Meet the Wonder Bees, an exciting, new range of kids honey created for long-term client Rowse.

The battle of brands vs discounters

CEO, Nir Wegrzyn on BBC radio regarding the current controversy between Heck & Aldi.

Craft Gin Club rebrand: drink outside the box

New identity for the leading UK subscription drinks company, Craft Gin Club.

BrandOpus at D&AD New Blood

Taking part in the D&AD New Blood Festival for the second year.

Going wild for life with TrueStart

Strategic redesign to reposition coffee challenger TrueStart as an engaging lifestyle brand.

Nikki Moeschinger joins as MD in Melbourne

Growing Melbourne team with appointment of Nikki Moeschinger as Managing Director.

Creating a smoother, smarter ocean with Inchcape

Brand strategy, positioning and visual identity for Inchcape, the world’s leading shipping agent.

Localist design strategies: Brands from somewhere not anywhere

Creative Director Ellen Munro and Brand Strategist Jon Hillier, share their thoughts on localist design strategy.

Not all cheese can be called Davidstow Cheddar

Inspired by the natural surroundings and laidback lifestyle of Cornwall we created a new identity for Davidstow.

From square pies to pies from the square

Born in London’s East End our new identity for Square Pie celebrates the diversity and vibrancy of urban Britain.

Strategy Director Leo Hadden at The FAB Forum

Leo takes the stage alongside fellow industry leaders at the Food & Beverage Forum.

Live a life full of flavour with Pipers

Long-term client Pipers have launched a new range of vegetable-based snacking alternatives as part of a strategic brand revamp.

BrandOpus wins at the Design Effectiveness Awards

We are pleased to have been awarded a Bronze & Gold awards at the 2018 DBA Design Effectiveness Awards.

Twinings launches vibrant new SuperBlends range

We have been working with Twinings to launch Superblends, a brand new range of green teas and infusions.

Willie's Truffles bring a little magic after dark

Just in time for the holidays we helped chocolatier Willie’s Cacao launch a range of luxurious truffles.

Less is more

Times have changed and the rich are finding new signals for flaunting their wealth

New Twinings range celebrates the creativity and buzz of London

Twinings launches a range of teas dedicated to the city of London.

Taking quality and taste to a new level with Belvedere

Belvedere have released two expressions as part of a new terroir-focused range, called Belvedere Single Estate Rye Series.

New identity for SCRUBD allows men to make their mark

Identity and packaging creation for a new & exclusive premium men’s grooming brand.

Protecting and caring for people with Diversey

A new brand strategy & identity for a global leader in the cleaning and hygiene sector.

Discover a world of flavour with new Rowse Taste Discoveries Range

Our recent launch of a range of Rowse honeys sourced from around the world for their distinctive flavours.

Be at your best with BeOn – the chocolate energy snack

A full strategic rebrand for the US-based chocolate energy business.

A little bit of this, a little plate of that

Strategist Jon Hillier discusses the shift to a more positive model of eating, focused on flexible sharing and variety.

Indiferrenter and indifferenter: The curious decline of Neophilia

Creative Strategy Director Matt Turnbull discusses why we are automatically drawn to novelty.

BrandOpus takes to the main stage at Cannes 2017

We reflect on the trends to come out of this year’s Cannes Lions Festival of Creativity.

Making brand design great again

To create commercially impactful brand design we should use the power of images rather than rely on rational persuasion.

Encouraging creative thought

To encourage creative thought, we need to focus less on teaching how to perform tasks and more on how to think.

Symbols in branding

Imagery and emotive symbols allow us to communicate meaning & engage with our audience on a far deeper level.

Designing something sweet for Willie's Kitchen

Artisanal new ingredients and gifting range from award-winning chocolate brand Willie’s Cacao.

Familiarity breeds content

Chief Creative Officer Paul Taylor discusses the importance of familiarity in branding.

Inspiring healthy living with Burgen

Following the rebrands of Kingsmill and Allinson’s, our latest launch is a new identity for Burgen.

Bringing Far East Asia to you with Blue Dragon

A bold, vibrant new visual brand identity and pack design for Blue Dragon

Strategy, thy name is Athena

CEO Nir Wegrzyn muses on developing a brand strategy.

How to apply cognitive neuroscience to branding

From Marketing Mag Australia, Nir Wergrzyn shares 3 tips to successfully apply learnings from behavioural sciences to branding.

Reimagining Carling

Strategic rebrand for Britain’s favourite lager, consolidating Carling’s position as the UK’s no.1 lager brand.

Bringing Clover closer to nature

New brand identity & packaging design for Clover celebrates naturalness and togetherness.

The war on sugar

Our CEO Nir Wegrzyn argues that brands cannot hold sole responsibility for our sugar consumption.

Personalisation: more than just a fad?

Brands increasingly use personalisation as a marketing tool - we ask if it is a short-term fad or long-term engagement strategy?

Creating a warm feeling with Kingsmill's identity

New identity and pack design for the UK’s leading bread brand.

Distinctive identity can never be replicated

Speaking to Marketing Week, CEO Nir Wegrzyn argues brands that forge emotional ties are better protected from copycats.

Brightening up Silver Spoon

We have helped Silver Spoon launch a new identity and pack design.

Stepping out of the Cathedral and into the City

BrandOpus creates a new identity for UK's biggest cheese brand

Making Vitalite the positive lifestyle choice

Partnering with dairy-free spread Vitalite to create a fresh new identity.

The Grocer Creative Challenge: How can chocolate appeal to chaps?

We were set a creative challenge to create confectionery brands.

Cannes Lions: rewriting the process

Ahead of their trip to Cannes Lions, CEO Nir Wegrzyn and Dr. Itiel Dror speak to Marketing Week.

The secret psychology of a brand identity

CEO Nir Wegrzyn muses on one of his favourite subjects, the secret psychology of brand identities.

Crafting a new identity with Swannay Brewery

We have partnered with independent Scottish Brewery, Swannay to create a new identity befitting their new name.

Making oats more awesome with MOMA

We have worked with MOMA to redesign their brand identity.

Computer Arts Interview with Paul Taylor

Computer Arts interview Paul Taylor, Chief Creative Officer on his experiences in packaging design.

Redesigning Wiggle's identity

Working with the UK’s No. 1 cycling e-tailer to redesign their brand identity.

Designing creative workspaces

Paul Taylor, Chief Creative Officer, talks about the importance of designing a creative workspace.

Where chaos meets order

What does it take to make it in the branding industry?

What is brand meaning?

Our CEO Nir Wegrzyn discusses the value of building brand meaning in ADMAP.

Protect your brand with meaning

If a brand is built right counterfeits will only increase its desirability.

Don't ask the consumer

CEO Nir Wegrzyn talks about involving the consumer in the design process.

Apple & Google: product or brand?

Apple and Google are crowned the world's most valuable brands, CEO Nir Wegrzyn discusses with The Guardian.