brandopus

BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached the agency looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market.
 
Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to develop a bold and assertive identity and pack design which reflects the honest, straightforward ideals of the company.

The new pack design, which draws out the unique, quirky elements that make Pipers recognisable and distinctive, is available now from over 1400 of the best outlets throughout the UK, with the refreshed brand identity rolling out shortly across the website and other brand touch-points.