Although Twinings are already the market
leader in the fast-growing fruit and herb tea
category, the company spotted an opportunity
to pioneer innovation through the introduction
of a range premium fruit & herbal infusion teas.
We were tasked to design the packaging for
this new range of sensational tasting infusions,
with a look and feel that enthuses and entices
the consumer to try the incredible blends inside.
Each Twinings Herbal Sensation
variant features interesting ingredients
and has been developed by expert
master blenders to ensure the depth
of flavour matches the aromatic scent.
The pack designs communicate the
distinctiveness of this special range
which feature an intricate quilling
technique reflecting both the infusion
process and sensational tasting
notes of the teas.
The blends are currently launching into market,
but so far the press and consumer feedback
has been very positive. The quilling technique
has been hailed by the press as being the perfect
way to bring to life these innovative new blends.
“We have a range of great tasting
products that have wellbeing at their
heart, our challenge for the relaunch
was to communicate these benefits to
the consumer through impactful simplified
design, and on-trend innovation.
Our aim is to re-ignite the infusion
category at a time when health is very
much on consumers agenda and we
feel that BrandOpus’ pack designs will
help us to achieve this”
Lindsey Williams, senior brand manager,