Rowse was in a sticky situation. Although it was a £37m brand, and had a massive presence on the fixture, at brand level it had little saliency, with very few customers even recognising that they were buying Rowse. The brief was to create an iconic identity for the brand, allowing it to behave as the market leader and develop a clear brand architecture for easy
Our redesign restored Rowse as the UK’s leading honey brand. The brand now has strong competitive standout on shelf, buzzing high quality natural honey, whilst the clarified brand architecture opens up the world of honey for consumers to explore.