The brief
Family run business, Chocolate on Chocolate, lovingly created a new approach to making hand crafted Belgian chocolate, involving layering techniques and unusual moulds, to shape chocolate works of art.
The brief was to visually define the brand, exploring naming, personality and how to elevate the quality handmade perception of the brand. There was an additional challenge to reduce the number of packaging formats used in order to establish a sustainable platform for future new product development.
Results
The new packaging beautifully defines the brand’s personality, showcasing its heritage and its unique new and patented way of fashioning high quality Belgian chocolate, enabling the father and daughter team to grow their business and take their delicious chocolate to a wider market.
50%
Sales Increase Online
Since the redesign annual online sales have increased by 50%300%
Order Increase
John Lewis’ Christmas order increased 300% year on year
What the client says
“The impact of the redesign has been amazing. Christmas 2009 we couldn’t make enough chocolate for the demand! And this year we’re already 10% up on Christmas 2009 sales, and we’re only half way through the year!”