We were briefed to create the brand name, identity and packaging for a new range of cleaning products being launched by BM Polyco, one of Europe’s leading
Engineered to replace BM Polyco’s existing glove brand, Superglove and cloth brand, Swifty, our brief encompassed bringing both glove and cloth products under a unified brand to give greater presence in store.
We created an engaging design that delivered against the insight of making light work of cleaning. The bizzybee brand identity uses an illustrative style bumblebee and flower that is colour coded to help consumers to navigate and cross purchase from the range of 8 glove and 7 cloth products. Far more visible and recognisable than the two previous disparate brands, the bizzybee brand now has the ability to be brought to life across multiple consumer touchpoints.
The result is a brand design injecting some fun and personality into what is normally perceived to be a very functional category.
"Following consumer research and understanding how consumers feel about cleaning we believe that there is an opportunity in the market for a brand that makes ‘light’ of cleaning and understands that there is more to life than cleaning."
Consumer Marketing Manager, BM Polyco