The Brief
We were briefed to create the brand name, identity and packaging for a new range of cleaning products being launched by BM Polyco, one of Europe’s leading
glove manufacturers.
Engineered to replace BM Polyco’s existing glove brand, Superglove and cloth brand, Swifty, our brief encompassed bringing both glove and cloth products under a unified brand to give greater presence in store.
Solution
We created an engaging design that delivered against the insight of making light work of cleaning. The bizzybee brand identity uses an illustrative style bumblebee and flower that is colour coded to help consumers to navigate and cross purchase from the range of 8 glove and 7 cloth products. Far more visible and recognisable than the two previous disparate brands, the bizzybee brand now has the ability to be brought to life across multiple consumer touchpoints.
Results
The result is a brand design injecting some fun and personality into what is normally perceived to be a very functional category.
300%
Increase in spontaneous brand recall
bizzybee brand awareness has risen significantly following the brand design project, with spontaneous brand recall tripling.
What the client says
"Following consumer research and understanding how consumers feel about cleaning we believe that there is an opportunity in the market for a brand that makes ‘light’ of cleaning and understands that there is more to life than cleaning."
Kathrin Strahlendorf,
Consumer Marketing Manager, BM Polyco