Plum Job!
Posted on January 24, 2011 by Charlotte
We've just created the new identity and packaging for premium baby food brand, Plum. It's been designed to help demystify the weaning process, enabling parents to identify the right product for their child at a glance.
Vanessa O’Farrell, head of marketing at Plum, says, “The new packaging has been effectively designed to give greater stand out in store and simplified communication with clear messages and meal occasion, making it easier for parents to feed their babies real, wholesome recipes that will help them to develop an appetite for life.”
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