Helping Willie’s Cacao to take ‘the adventure of real chocolate’ to a wider audience
Posted on March 3, 2012 by Charlotte
We've been working with Willie's Cacao on a design project that takes the premium chocolate brand, and 'the adventure of real chocolate' to a wider audience.
Willie's Cacao, made famous by the Channel 4 series Willie's Wonky Chocolate Factory, is the only premium chocolate maker in the UK making cacao from 'bean to bar'. The redesign sees a big expansion in the range, with the introduction of seven new variants, including milk and white chocolate for the first time. We have also refreshed the brand identity, heroing Willie Harcourt-Cooze, the man behind the brand.
Willie himself says, "The BrandOpus redesign will be critical to help new people discover and understand the brand".
The new design is hitting the shelves of Waitrose and top-end independents right now. Check it out for yourself, see if you agree with Willie, and remember to let us know your thoughts!
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