We're really proud to see our redesign of the full range of nine Badger ales hitting the shelves over the forthcoming weeks. Although the beer remains the ale that Badger fans know and love, the redesign has brought to life the proposition of countryside ales through the rural themes of each of the individual beers. The characters aim to hark back to Badger’s Dorset origins, differentiating the brand from the competition.
Anna Corbett, Brand Manager at Badger, says “BrandOpus have brought the countryside to our bottles in an original and engaging way. The new designs help differentiate the beers in our portfolio by style and occasion to help consumers discover the range and find their favourite.”