You may have already spotted one of our latest pieces of work gracing the shelves of Tesco, and if not you will certainly be seeing a lot more of it! We've created the branded packaging for a 100% pure maple syrup, sourced and produced in Canada especially for the UK consumer.
Integral to the brief was capturing the true origins of North American maple syrup, so we delved into the history of this valuable liquid so prized by the native Canadians, taking inspiration from and celebrating the time-old tradition of producing maple syrup to develop the brand.
The name Buckwud was evolved from the original native Canadian name for maple syrup, Sinzibuckwud meaning literally 'drawn from wood'. Whilst the block printed style used on pack also reflects the handcrafted and down-to-earth values behind the origins of maple syrup.
Respectful of the native Canadian culture, we also created a wider language of hand drawn pictogram symbols which feature on the front and back of pack, communicating the spirit behind Buckwud maple syrup and depicting the ancient production method. Take a peek at the pictogram glossary below to decipher the symbols on pack...