Belvedere Vodka has partnered with (RED)TM to introduce the BrandOpus designed (BELVEDERE) RED Special Edition. The world's first super premium vodka continues its partnership with (RED)TM and its Special Edition to raise proceeds for the Global FundTM, the world's leading financer of programs to fight HIV/AIDS in Africa. The special edition allows consumers to enjoy the same naturally smooth, unadulterated Belvedere vodka found within the original bottle, whilst helping to eliminate HIV/AIDS through a simple purchase of the Belvedere (PRODUCT)RED.
For (BELVEDERE)RED Special Edition, we built on the brand architecture we had already created for the brand over the course our four year partnership. The result is a simple design that focuses on the colour, and the cause, without distracting from the core Belvedere equities.
Charles Gibb President of Belvedere, says, "The design that BrandOpus have created for the (BELVEDERE)RED Special Edition communicates the message that (PRODUCT)RED saves lives whilst retaining the Belvedere identity."
Belvedere are contributing 50% of profits from the sale of (BELVEDERE)RED Special Edition to the Global Fund. (BELVEDERE)RED Special Edition is available in three sizes: 750 ml, 1 litre and 1.75 litre formats throughout the UK and 26 other markets worldwide now.