brandopus

We recently designed the packaging for Belvedere’s latest product innovation and the first ‘occasion’ drink in the UK market - a Bloody Mary macerated vodka drink.

The challenge lay in developing a design for the Bloody Mary that sat comfortably within the macerated range, whilst generating the standout deserving of the world’s first drink-based maceration.

The product, launched at brunch events hosted by fashion designer Zac Posen in New York and London last week,  achieves its taste through Belvedere’s own natural process of maceration and is designed for those who ‘love to brunch’ as well as Bloody Mary drinkers.

We were delighted to discover this morning, that our work with Plum has won Highly Commended in the category of Best Children’s Food Range at the Junior Design Awards.

Plum was selected from amongst "hundreds of high-calibre entries".  Junior Magazine emphasised that "it was a challenging prospect to come up with our shortlist and final winners, so many congratulations on your well-deserved success!"

To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, we have created a special limited edition pack Rowse.

The Rowse Limited Edition Royal Wedding British Honey design features a heart-shaped crest at the centre incorporating devices like the thistle and the shamrock that celebrate the honey brand’s long-established British heritage.  The celebratory jar is due to hit the shelves at the beginning of April for a limited period.

Our managing partner, Nir Wegrzyn, had some thoughts on the consumer's role in the moulding of brands published today.

Here's a snippet, you can find the full article on Pitch, the online portal for Marketing Week and Design Week.

Should brands be consumer focused? The answer is ‘no’.  The idea that the consumer must be the starting point for brand building is actually a downward spiral, eroding the brand itself and its impact, argues Nir Wegrzyn, managing director, BrandOpus. The key to brand success, he says, is not to start with the consumer.

http://pitchdesign.marketingweek.co.uk/dont-follow-the-consumer/1004179.article

Intense Unfiltered 80 signifies the ultimate in super premium vodka, Belvedere briefed us last year to create a design that visually reflects this product, unmatched within its category.

So it's great to see the end result featured in both Keyshia Cole's I Ain't Thru and the US version of La Roux's In For The Kill.

Keyshia Cole- I Ain't Thru (featuring Nicki Minaj)

La Roux- In For The Kill (US version)