The Opus | BrandOpus

Ambers

Posted on March 17, 2011 by Charlotte

We've just designed the packaging for Ambers, Fox’s latest product innovation on shelves now. Ambers fill the gap in the marketplace for a biscuit that offers consumers everyday indulgence. We designed a bold vibrant pack to represent the happy, golden personality of Ambers, and epitomising the imaginative approach Fox’s takes in producing ‘A better class of naughtiness’

Rachel Moffat, Fox’s Brands Sector Director commented "We are really pleased with the design, it successfully answers our brief to create something that delivers a little pleasure and indulgence everyday. The design captures the excitement and delicious golden taste of the biscuit and will be distinctive on shelf"

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Fox's, Northern Foods, New work comment(s)

Sunkissed New Look for McCain

Posted on March 10, 2011 by Charlotte

We've just undertaken a major overhaul of the UK’s number one chip brand, across the entire portfolio, delivering a master-brand approach for McCain, and creating a clear brand architecture by overhauling the ranging strategy and simplifying the portfolio.

Mark Hodge, Head of Brand at McCain, says “We are thrilled with the new visual identity which BrandOpus have created; it successfully communicates a real sense of naturalness, warmth, confidence and feel good, which is exactly what the McCain brand is about. In addition the new ranging structure really clarifies and simplifies the portfolio and ultimately provides an exciting platform to drive brand growth in the future.”

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McCain, New work comment(s)