We've just designed the packaging for Ambers, Fox’s latest product innovation on shelves now. Ambers fill the gap in the marketplace for a biscuit that offers consumers everyday indulgence. We designed a bold vibrant pack to represent the happy, golden personality of Ambers, and epitomising the imaginative approach Fox’s takes in producing ‘A better class of naughtiness’
Rachel Moffat, Fox’s Brands Sector Director commented "We are really pleased with the design, it successfully answers our brief to create something that delivers a little pleasure and indulgence everyday. The design captures the excitement and delicious golden taste of the biscuit and will be distinctive on shelf"