BrandOpus wins two Design Effectiveness Awards
Posted on February 20, 2011 by Charlotte
We celebrated winning prestigious gold and bronze Design Effectiveness Awards last night!
Our redesign of the Choc on Choc won gold, the judges having been impressed by the 1550% return on investment within only 6 months of launch. Since the revamp, Choc on Choc online sales have soared by 50 per cent to half a million pounds and Waitrose increased its Christmas order by 600 per cent, after the Easter order sold out in just four weeks.
Rocky took a bronze, the new design having established Rocky as a brand with attitude, giving it greater appeal to push the consumer market beyond just that of children’s lunchboxes. Taking inspiration from iconic rock style imagery, we created the Rocky Crest – a strong, iconic branded emblem to make the packs stand out.
Nir Wegrzyn, our founder and managing partner said: ‘We are ecstatic on winning two awards at the coveted DEA. It is rewarding to be recognised for the effectiveness of our work. When approaching a project return on investment is always front of mind, and to win the prestigious DEA is a high accolade indeed.’
For a full overview of each award winning entry please contact Charlotte Ellis on 020 7034 2706 or email charlottee@brandopus.co.uk
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