The Opus

Secrets of British Brand Design
Posted on June 24, 2010 by Ed

Yesterday we hosted an exclusive VIP only event at the British Consulate in New York.

Sir Alan Collins KVCO CMG introduced the evening and welcomed over 60 key decision makers from the drinks, retail, confectionary, luxury and fashion sectors.

Drawing from his vast experience within the design industry Nir Wegrzyn, Managing Partner, then gave an insightful speech sharing his latest knowledge about the role of identities, branding and packaging and how they frame shopper decisions.

Specifically addressing how brand packaging plays a far more important role than the industry assumes, Nir discussed why identity and packaging form the primary link to the brand for consumers, as well as the power of symbolism and how effective brand packaging can help advertising be more successful and enable brands to sell more.

http://www.youtube.com/watch?v=Vue8AQfCAF8

Please Click here for more information Or for an overview of the presentation please contact
Avril Tooley on +44 (0)20 7034 2700, or email avrilt@brandopus.co.uk


Sir Alan Collins KVCO CMG, introduces Nir


Nir reveals some Design Secrets


Our guests on the evening


Sir Alan provides a warm welcome


The Guests are introduced

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