brandopus

We picked up three awards at last night's Design Effectiveness Awards, hosted by the Design Business Association.  Our work with Twinings landed two silver awards, whilst our redesign of UK's leading honey brand Rowse scooped us a bronze in the branded packaging design category.

We also celebrated making a massive jump forward in the effectiveness league tables.  We are now among the five most financially effective agencies in the UK, meaning that when clients choose to work with us they know that they are getting the all important return on investment that great design strategy can achieve.

For those not in the know, the DBA's annual Design Effectiveness Awards are the most prestigious accolade in design, being the only award scheme that uses commercial data as a key judging criteria.  We're particularly proud of the wins, which are the design industry's equivalent of the advertising industry's IPA awards, because all entries had undergone two stages of rigorous judging by business leaders, including company directors from Lloyds TSB, Sainsbury's, Samsung and GlaxoSmithKline.

In terms of results Twinings Florals, the limited edition range of four fragrant blends that we created, overachieved first year sales forecasts by 157.7%. Whilst Twinings Earl Grey became the number one selling Earl Grey blend across all retailers following our redesign, allowing a 29% increase in the rate of sale of Twinings Earl Grey and helping the brand to achieved it's highest weekly share for three years in both the speciality and Earl Grey markets. Rowse honey benefitted from 11% increase in distribution across major accounts and a 28% increase in consumer brand awareness following relaunch with new designs created by us.

For more examples of our award winning work, take a peek at a few case studies, if you want to find out more about how BrandOpus can create effective design for your brand drop Avril Tooley a line avrilt@brandopus.com

We've brought a dash of the Far East to the Twinings portfolio, delving into the Orient to create striking new designs for the iconic British tea manufacturer's range of Green Teas.

Briefed to enhance the brands leadership position in the Green Tea category through a range of more confident and modern designs, we commissioned fashion illustrator Tobie Giddio to create the unique ink drawings in vibrant colours across the range of fifteen packs, bringing to life the quality ingredients which go into making each cup of Twinings Green Tea.

It's not just the pack designs that are new - the relaunch also sees the introduction of six exciting new blends, including three new fruity blend Green Teas with a contemporary twist: Mango & Lychee Green Tea, Tangerine & Verbena Green Tea and Peach & Cherry Blossom Green Tea.

We have given Twinings Infusion a new lease of life by taking a diluted range strategy and bringing it together by creating a visual identity system that allows consumers to navigate within the range and unites all markets.