Blending up a new identity for Schwartz
Posted on May 22, 2012 by Charlotte
Over the forthcoming weeks and months you'll see our redesign of the mammoth Schwartz portfolio begin to hit the shelves of supermarkets around the UK. Tasked to help reinforce the Schwartz reputation as category expert, we have created masterbrand approach, with the introduction of a single brand mark applied to all communications and across the entire Schwartz packaging range.
The redesign sees the introduction of distinctive brand equities that allow McCormick to frame information in a unified way across all brand communications and product packaging, to showcase the depth and breadth of the Schwartz brand portfolio.
Jeremy Shute, McCormick's EMEA Vice President of Marketing, says of the redesign, "We recognise that our brands are one of our most valuable assets. Our partnership with BrandOpus has enabled us to build upon the strength of our brand to deliver consistency as well as enhancing the consumer experience''
If you are interested in finding out more, why not take a look at the Schwartz case study.
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