brandopus

We picked up three awards at last night's Design Effectiveness Awards, hosted by the Design Business Association.  Our work with Twinings landed two silver awards, whilst our redesign of UK's leading honey brand Rowse scooped us a bronze in the branded packaging design category.

We also celebrated making a massive jump forward in the effectiveness league tables.  We are now among the five most financially effective agencies in the UK, meaning that when clients choose to work with us they know that they are getting the all important return on investment that great design strategy can achieve.

For those not in the know, the DBA's annual Design Effectiveness Awards are the most prestigious accolade in design, being the only award scheme that uses commercial data as a key judging criteria.  We're particularly proud of the wins, which are the design industry's equivalent of the advertising industry's IPA awards, because all entries had undergone two stages of rigorous judging by business leaders, including company directors from Lloyds TSB, Sainsbury's, Samsung and GlaxoSmithKline.

In terms of results Twinings Florals, the limited edition range of four fragrant blends that we created, overachieved first year sales forecasts by 157.7%. Whilst Twinings Earl Grey became the number one selling Earl Grey blend across all retailers following our redesign, allowing a 29% increase in the rate of sale of Twinings Earl Grey and helping the brand to achieved it's highest weekly share for three years in both the speciality and Earl Grey markets. Rowse honey benefitted from 11% increase in distribution across major accounts and a 28% increase in consumer brand awareness following relaunch with new designs created by us.

For more examples of our award winning work, take a peek at a few case studies, if you want to find out more about how BrandOpus can create effective design for your brand drop Avril Tooley a line avrilt@brandopus.com

Here at BrandOpus we're celebrating, having picked up three awards at last night's Design Effectiveness Awards, hosted by the Design Business Association in London.  Our work with Twinings landed two silver awards, whilst our redesign of UK's leading honey brand Rowse scooped us a bronze in the branded packaging design category.

For those not in the know, the DBA's annual Design Effectiveness Awards are the most prestigious accolade in design, being the only award scheme that uses commercial data as a key judging criteria.  We're particularly proud of the wins, which are the design industry's equivalent of the advertising industry's IPA awards, because all entries had undergone two stages of rigorous judging by business leaders, including company directors from Lloyds TSB, Sainsbury's, Samsung and GlaxoSmithKline.

In terms of results Twinings Florals, the limited edition range of four fragrant blends that we created, overachieved first year sales forecasts by 157.7%. Whilst Twinings Earl Grey became the number one selling Earl Grey blend across all retailers following our redesign, allowing a 29% increase in the rate of sale of Twinings Earl Grey and helping the brand to achieved it's highest weekly share for three years in both the speciality and Earl Grey markets. Rowse honey benefitted from 11% increase in distribution across major accounts and a 28% increase in consumer brand awareness following relaunch with new designs created by us.

We also celebrated making a massive jump forward in the effectiveness league tables.  BrandOpus are now among the five most financially effective agencies in the UK, meaning that when clients choose to work with us they know that they are getting the all important return on investment that great design strategy can achieve.

We've designed the packaging for the latest sweet offerings from Rowse launching just in time to solve the nation's Chistmas stocking filler woes.

A special edition Cut Comb in Acacia Honey is complimented with a tag and bow, adding a gifting touch to the jar.  While Rowse Honey selection gift box brings together mini editions of the company's best selling products, presented together for the first time, the gift box allowing a glimpse of how our Design Effectiveness Award winning redesign works across the wider range. 

To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, we have created a special limited edition pack Rowse.

The Rowse Limited Edition Royal Wedding British Honey design features a heart-shaped crest at the centre incorporating devices like the thistle and the shamrock that celebrate the honey brand’s long-established British heritage.  The celebratory jar is due to hit the shelves at the beginning of April for a limited period.

Brandopus have created an iconic identity for Rowse that captures the heritage and passion of honey through the personalised type and honeycomb shape. The redesign has created a clear range architecture and allows consumers to navigate within the range.