We're very proud this morning to see that the Plum Baby website has gone live! The website launch is the latest stage in the rebrand of Plum Baby, which has seen us create a simpler but more distinct and impactful identity that has been used across multiple branded touch-points, including the implementation of elements that we have designed being used on the Plum baby website.
The introduction of a clear brand architecture that has a consistent approach throughout the portfolio of SKUs to improve navigability- both online and in-store, making it easier for parents to feed their babies real, wholesome recipes that will help them to develop an appetite for life.
Plum Baby offers organic super-food products for babies made from its own original and innovative recipes. Founded in 2004 by Susie Willis, a chef frustrated with the choice of foods available for her own children, the product range includes meals and cereals for babies aged from four months to just under a year.