brandopus

We're very proud this morning to see that the Plum Baby website  has gone live!  The website launch is the latest stage in the rebrand of Plum Baby, which has seen us create a simpler but more distinct and impactful identity that has been used across multiple branded touch-points, including the implementation of elements that we have designed being used on the Plum baby website.

The introduction of a clear brand architecture that has a consistent approach throughout the portfolio of SKUs to improve navigability- both online and in-store, making it easier for parents to feed their babies real, wholesome recipes that will help them to develop an appetite for life.

Plum Baby offers organic super-food products for babies made from its own original and innovative recipes. Founded in 2004 by Susie Willis, a chef frustrated with the choice of foods available for her own children, the product range includes meals and cereals for babies aged from four months to just under a year.

We were delighted to discover this morning, that our work with Plum has won Highly Commended in the category of Best Children’s Food Range at the Junior Design Awards.

Plum was selected from amongst "hundreds of high-calibre entries".  Junior Magazine emphasised that "it was a challenging prospect to come up with our shortlist and final winners, so many congratulations on your well-deserved success!"

We've just created the new identity and packaging for premium baby food brand, Plum.  It's been designed to help demystify the weaning process, enabling parents to identify the right product for their child at a glance.

Vanessa O’Farrell, head of marketing at Plum, says, “The new packaging has been effectively designed to give greater stand out in store and simplified communication with clear messages and meal occasion, making it easier for parents to feed their babies real, wholesome recipes that will help them to develop an appetite for life.”