brandopus

This month sees the launch of our striking new designs for the PizzaExpress retail range. The new-look retail range follows on from the identity redesign, which saw us unify and contemporise the distinctive PizzaExpress logo, placing it at the heart of a new visual identity, inspired by the black-and-white stripes of the shirts worn by the pizzaiolos in their restaurants.  Now we have extended the redesign across a range of 47 products launching into selected supermarkets shortly.

Edward Clark, designer at BrandOpus says of the packaging redesign, "The iconic PizzaExpress stripes are brought to life on pack, complemented by striking flashes of colour. This heralds a fresh and contemporary look for the range, whilst providing visual unity with the restaurant experience."

Harriet Rhys Williams, Director of Retail, PizzaExpress, says, "We are delighted with the redesign.  It has amazing standout and really meets the brief of building a single brand identity across the restaurants and retail"

We have created a striking new brand identity for PizzaExpress as part of the biggest brand refresh in its 46-year history.  BrandOpus have unified and contemporised the distinctive PizzaExpress logo, putting it at the heart of a new visual identity that was inspired by the black-and-white stripes of the shirts worn by the pizzaiolos in their restaurant.

The iconic new brand identity unites all brand touchpoints, and builds into the company's new marketing strategy which focuses on delivering a more personalised experience. The new brand identity has been brought to life across interiors, uniforms, crockery, point of sale, and communications collateral this week.

Emma Woods, PizzaExpress Marketing Director, says "The new logo echoes the fantastic heritage of the brand with an iconic and unified marque that is central to our exciting new visual identity. By integrating the logo and the stripes BrandOpus have created a distinctive and ownable look and feel, which was inspired by the pizzaiolos in our restaurants."

Nir, our Managing Partner, says, "We're delighted to be working with PizzaExpress.  It's an exciting challenge to be working with such a large and creative organisation, and the identity redesign is the first stage in what we hope will be a long and fruitful relationship."