We've just put the final touches to a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached us looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the 'out of home' crisp market.
The new pack design, which draws out the unique, quirky elements that make Pipers recognisable and distinctive, is available now from over 1400 of the best outlets throughout the UK, with the refreshed brand identity rolling out shortly across the website and other brand touch-points.
Alex Albone, CEO, Pipers Crisp Co. says, "We're thrilled with the new identity and pack design that BrandOpus have created for our brand. Pipers now boasts better stand out on shelf, with a design that reinforces our approach: making Britain's tastiest crisps through teamwork and the best quality ingredients."