brandopus

We've just undertaken a major overhaul of the UK’s number one chip brand, across the entire portfolio, delivering a master-brand approach for McCain, and creating a clear brand architecture by overhauling the ranging strategy and simplifying the portfolio.

Mark Hodge, Head of Brand at McCain, says “We are thrilled with the new visual identity which BrandOpus have created; it successfully communicates a real sense of naturalness, warmth, confidence and feel good, which is exactly what the McCain brand is about.  In addition the new ranging structure really clarifies and simplifies the portfolio and ultimately provides an exciting platform to drive brand growth in the future.”