We've just put the final touches to Harry’s Nuts! Crunchy Peanut Butter. The jar, the design of which Harry himself was closely involved with, will will join the rest of the range on shelf from June. The project follows on from our work on the Harry’s Nuts! snack nut range last year.
Harry’s Nuts! is a brand developed by Harry and Liberation Foods, the world’s only farmer-owned Fairtrade nut company. Harry, who makes no money from the range, came up with the Harry’s Nuts! concept to help smallholder peanut farmers in Malawi, Mozambique, Nicaragua, and other farming groups in Asia and Latin America, sell their crops in the UK and not for ‘peanuts’ at the roadside.
Avril Tooley, client services director at BrandOpus, says, “Working with Harry again was an exciting opportunity to drive sales for this great cause. We’re proud to be associated with a brand that aims to help such a large number of farmers in such a constructive way. The packaging design aims to be fun and playful, just like Harry, and follow in the successful footsteps of the wider Harry’s Nuts! range we designed last year”