brandopus

Belvedere Vodka has partnered with (RED)^TM to introduce the BrandOpus designed (BELVEDERE) RED Special Edition.  The world's first super premium vodka continues its partnership with (RED)^TM and its Special Edition to raise proceeds for the Global Fund^TM, the world's leading financer of programs to fight HIV/AIDS in Africa.  The special edition allows consumers to enjoy the same naturally smooth, unadulterated Belvedere vodka found within the original bottle, whilst helping to eliminate HIV/AIDS through a simple purchase of the Belvedere (PRODUCT)RED.

For (BELVEDERE)RED Special Edition, we built on the brand architecture we had already created for the brand over the course our four year partnership.  The result is a simple design that focuses on the colour, and the cause, without distracting from the core Belvedere equities.

Charles Gibb President of Belvedere, says, "The design that BrandOpus have created for the (BELVEDERE)RED Special Edition communicates the message that (PRODUCT)RED saves lives whilst retaining the Belvedere identity."

Belvedere are contributing 50% of profits from the sale of (BELVEDERE)RED Special Edition to the Global Fund.  (BELVEDERE)RED Special Edition is available in three sizes: 750 ml, 1 litre and 1.75 litre formats throughout the UK and 26 other markets worldwide now.

We recently designed the packaging for Belvedere’s latest product innovation and the first ‘occasion’ drink in the UK market - a Bloody Mary macerated vodka drink.

The challenge lay in developing a design for the Bloody Mary that sat comfortably within the macerated range, whilst generating the standout deserving of the world’s first drink-based maceration.

The product, launched at brunch events hosted by fashion designer Zac Posen in New York and London last week,  achieves its taste through Belvedere’s own natural process of maceration and is designed for those who ‘love to brunch’ as well as Bloody Mary drinkers.

Intense Unfiltered 80 signifies the ultimate in super premium vodka, Belvedere briefed us last year to create a design that visually reflects this product, unmatched within its category.

So it's great to see the end result featured in both Keyshia Cole's I Ain't Thru and the US version of La Roux's In For The Kill.

Keyshia Cole- I Ain't Thru (featuring Nicki Minaj)

La Roux- In For The Kill (US version)